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Explore Big Mac Index 1986–2026: How a $1.60 Burger Became $9 in 40 Years of Inflation & Currency Wars with 2,122 views, 11 likes, and 9 comments. Experience the impact of this video content that has captured audience attention.

The cost of a Big Mac in USD across every country The Economist tracks, 1986 to 2026. Forty years of inflation, currency collapses, and purchasing power painted on a world map. 0:00 Intro 0:15 1986: 13 countries, USA $1.60 0:45 1990s: index expands east + south 1:30 Switzerland takes the throne 2:15 Argentina + Türkiye currency collapses 3:00 The 2020s: USA crosses $5, Switzerland $8+ 3:30 January 2026: $9 Big Mac and the new map 📊 WHAT THIS SHOWS The USD-converted price of a Big Mac in each country The Economist surveyed in their semi-annual Big Mac Index, every year from 1986 to 2026. Each country is colored by current-year USD price; gray countries are years where The Economist did not survey that market (the index started with 13 countries in September 1986 and grew to ~70 by 2026). Two stories run in parallel: the global expansion of the index itself (McDonald's footprint + The Economist's coverage) and the per-country price trajectory (driven by local inflation and currency moves vs the dollar). 📂 DATA SOURCES • The Economist Big Mac Index — official open dataset at github.com/TheEconomist/big-mac-data, three source files combined: `big-mac-historical-source-data.csv` (1986–1999 annual), `big-mac-source-data.csv` (2000–2022 semi-annual), `big-mac-source-data-v2.csv` (2000–2026 semi-annual with GDP fields). • The Economist's online interactive Big Mac Index page — January 2024, July 2024, January 2025, July 2025, January 2026 releases for current values. 🔢 HOW IT'S CALCULATED For each country and year: USD_price = local_currency_price / dollar_exchange_rate Where both prices are quoted at The Economist's survey date (semi-annual since 2006, annual before). Years with two surveys are averaged into a single annual value. The video shows current-year USD price, not the more elaborate "Big Mac PPP undervaluation/overvaluation vs the dollar" measure The Economist publishes — that comparative number is in the source data but not visualized here. 📅 DATA COVERAGE • 1986–1990: 8–13 countries surveyed each year (USA + UK + western Europe + Japan + Australia + Hong Kong + Brazil). • 1991–1999: expansion to ~25 countries (China from 1992, Russia from 1992, eastern Europe). • 2000–2022: ~50–55 countries surveyed semi-annually. • 2023–2026: ~70 countries with January and July releases. • Russia data ends in 2022 — McDonald's exited the market in May 2022 after the invasion of Ukraine, so The Economist removed Russia from the index. Russia renders as no-data gray from 2023 onward. ⚠️ IMPORTANT CAVEATS • "Turkey" is the historical name in the dataset; The Economist still uses Turkey rather than Türkiye. The polygon is the same country. • Argentina's USD price is volatile because the official peso exchange rate diverges from the parallel "blue dollar" rate. The Economist uses the official rate, which understates Argentina's real burger cost in equivalent USD. Pre-2023 the gap was ~50%; post-Milei convergence narrowed it. • Türkiye's lira lost ~95% against the dollar 2018–2024; the USD price collapsed from $4 (2017) to $2 (2020) before recovering to $5+ (2026) as McDonald's repriced. • Hong Kong, Singapore, and other small territories with few or no Natural Earth boundary polygons may render small or be absent on the map. • The index is a fun-economics measurement, not a rigorous PPP indicator. It assumes Big Macs are identical worldwide (they aren't — local recipe variations exist, and labour/rent/beef costs are weighted differently across countries). • Pre-1986 there is no global Big Mac data. The Economist created the index in September 1986; this video begins on day one. #bigmacindex #ppp #datavisualization

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