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AI adoption isn’t just a tech challenge—it’s a people challenge. Learn how to guide your teams from resistance to results using Spur Reply’s “Land It” change management framework. In this session, discover the four key barriers to AI adoption and how to overcome them with leadership alignment, skills development, and infrastructure readiness. Featuring a real-world success story from Palo Alto Networks. Recorded live at Asana’s Work Innovation Summit (WIS) New York 2025: From Resistance to Results: Evolving Your Business with AI Watch all our videos from this year's Work Innovation Summit: https://asana.com/work-innovation-summit-on-demand-library-new-york?utm_source=youtube&utm_medium=social Chapters 0:00 Introduction and overview of AI adoption 0:57 Goals of the session and what to expect 1:48 Who is Spur Reply and their role with Asana 3:03 The opportunity and challenge of AI in business 4:18 Why AI adoption often fails: the human side 5:25 Introducing the 4 hurdles: Strategy, Skills, Signals, Systems 6:33 Strategy hurdle 8:10 Skills hurdle 9:03 Signals hurdle 10:57 Systems hurdle 11:35 Why people adopt AI at different paces 12:25 Introducing the “Land It” change management framework 15:20 Applying “Land It” to the four hurdles 19:03 Case study: AI adoption at Palo Alto Networks 24:25 Launching Gemini and overcoming early resistance 25:20 AI Warrior Program: building skills and momentum 26:56 Signals of adoption and org-wide participation 28:14 Final advice: leading AI transformation from the top 30:00 Final takeaways and how to get started Watch all our videos from this year's Work Innovation Summit: https://asana.com/work-innovation-summit-on-demand-library-new-york?utm_source=youtube&utm_medium=social Subscribe to Asana’s YouTube https://go.asana.com/youtubesubscribe or head to our channel https://www.youtube.com/asana to check out more videos. Learn more about Asana: http://go/asanahomepage For more information on how to use Asana, explore our Help Center. Asana Help Center - https://go.asana.com/asanahc And remember to follow us on our other social media channels: LinkedIn - https://linkedin.com/company/asana Instagram - https://www.instagram.com/asana/

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