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SMS Presentation - Henry Mintzberg - Funny Story of the First "Honda B" Case Analytics Table
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Henry Mintzberg talking about the case of Honda B at the Strategic Management Society annual conference in Madrid (filmed 21 September 2014). Download the presentations and full video from: http://madrid.strategicmanagement.net/session-downloads.php See the details of the Honda case: Richard Pascale and E. Tatum Christiansen (1983) "Honda B" Harvard Business Case ref 9-384-050. Pascale (1983) "Perspectives on Strategy: The Real Story Behind Honda's Success" California Management Review. Or further reflection: Mintzberg, Pascale, Goold & Rumelt (1996) "The Honda Effect Revisited" California Management Review). Filmed by the Strategic Management Society at the Plenary Session of SMS Annual Conference in Madrid on September 21, 2014, where Henry Mintzberg received CK Prahalad Distinguished Scholar-Practitioner Award. See more about the award: http://strategicmanagement.net/honors/ck_scholar_award_recipients.php Look at the website: http://madrid.strategicmanagement.net/session-downloads.php for the full length video, which is open for the members of the Strategic Management Society edited by Marko Rillo
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