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Explore The Future of Fragrance: How AI Is Changing the Way We Discover Scent with 1,590 views, 14 likes, and 0 comments. Experience the impact of this video content that has captured audience attention.

✅ The Future of Fragrance: How AI Is Changing the Way We Discover Scent 👇@Tash_courtenay 🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠Up to 10,000 fragrances launch every year. So how does anyone actually find the one that's right for them? 💠In this panel on the future of fragrance, the conversation moves past notes and pyramids into something more human: how scent makes us feel, and how technology can finally help people describe what they can't put into words. The panel brings together Ben Janoszek (Calrium), Leanne Rouse (Space NK) and Alice Nadia-Singh (Coty) to explore the discovery problem at the heart of the category, from the intimidation of the fragrance counter to the impossible scale of choice. 💠They dig into how an AI-driven "scent sommelier" helps consumers use their own emotional language instead of industry jargon, why floral-averse shoppers so often fall for a floral once the door is opened, and how Space NK translates the in-store sensory experience online through editorial, content and fragrance experts. Alice shares how Coty leverages ambassadors like Olivia Dean for authentic emotional storytelling, why "attention" has become the metric that matters, and how digital drives customers into physical pop-ups and events. Plus a fascinating look at functional fragrance, mood, and fMRI research into how emotional context lights up the brain when we smell. 💠This talk was recorded at CEW Future Beauty 2026, hosted by Tash Courtenay-Smith, in partnership with CEW, Google, Amazon and Tash Partners. 💠Subscribe and follow the full series as we move through every session of the summit. 💠In this video: Why too much choice and counter intimidation make fragrance so hard to shop How an AI scent sommelier lets people describe scent in their own words Translating the in-store sensory experience to online discovery Using ambassadors for authentic emotional storytelling in fragrance Why "attention" is becoming the metric that matters most in digital How content and the right creator match drive curiosity and sales Connecting digital discovery to in-store pop-ups and experiences Functional fragrance, mood, and the neuroscience of emotional context 💠CEW Future Beauty Summit 2026 Hosted by Tash Courtenay-Smith In partnership with CEW, Google, Amazon and Tash Partners 💠Tash Partners Newsletter: 👉 https://www.linkedin.com/newsletters/tash-insights-7059634523751202816/ 🔶 WATCH MORE VIDEOS ✅ Opening the CEW Future Beauty Summit 2026 | Tash Courtenay-Smith 👉 https://youtu.be/PJJr5GYiFTQ ✅ Is Your Beauty Brand AI-Ready? Winning at Conversion and the Future of Ecommerce 👉 https://youtu.be/SmOZKcktGWg ✅ Run With The Night (AI Music Video) - Lyrics Edition 👉 https://youtu.be/Q9a6o_7_3oo ✅ Music & AI Avatars: Transforming the Future of Entertainment 👉 https://youtu.be/qWVWFNbWB_U ✅ Run With The Night, (AI Music Video), Director’s Cut & Official Video 👉 https://youtu.be/bKuJkfyctTM ✅ Introducing AI Tash V5 – Full Digital Character Revealed 👉 https://youtu.be/4t9D0b0umJU ✅ Meet AI Tash V1–V5 – Watch Her Evolve 👉 https://youtu.be/VZVrZoWxQDw ✅ Hi, I'm Tash. 👉 https://youtu.be/7enT385pOco ✅ What if I told you I’m not real? Meet my AI avatar. 👉 https://youtu.be/pVbZRB08f3U 💠 Linkedln: 👉 https://www.linkedin.com/in/natashacourtenaysmith/ 💠 Instagram: 👉 https://www.instagram.com/tash_courtenay/ 💠 Follow on TikTok: 👉 https://www.tiktok.com/@tash_courtenay_smith 💠 Twitter: 👉 https://x.com/tash_courtenay?lang=en 💠 Work with me: 👉 https://www.tash.partners/work-with-me 💠 The Notting Hill Shopping Bag: 👉 https://www.nottinghillbag.com/ 💠 Join my community: 👉 https://www.tash.partners/newsletter-sign-up #TashCourtenaySmith #FutureBeauty #CEW #Fragrance #ScentDiscovery #AIBeauty #Perfume #BeautyIndustry #BeautyBusiness #Coty #SpaceNK #FragranceMarketing #digitalmarketing #CosmeticExecutiveWomen #BeautyTrends2026 #FunctionalFragrance #podcast #motivation #founder #TashPartners

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