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Explore How Brands Like Apple & Nike Use Marketing To Control Your Mind - Sanjay Arora | FO 248 Raj Shamani with 1,279,059 views, 22,270 likes, and 1,570 comments. Experience the impact of this video content that has captured audience attention.

Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not seek to defame or harm any person/brand/product mentioned in the video. Our goal is to provide information to help audience make informed choices. --------- Order 'Build, Don't Talk' (in English) here: https://amzn.eu/d/eCfijRu Order 'Build Don't Talk' (in Hindi) here: https://amzn.eu/d/4wZISO0 -------------- Follow Our Whatsapp Channel: https://whatsapp.com/channel/0029VaokF5x0bIdi3Qn9ef2J -------------- Subscribe To Our Other YouTube Channels:- https://www.youtube.com/@rajshamaniclips https://www.youtube.com/@RajShamani.Shorts 🎧 Stream Figuring Out episodes on Spotify: https://open.spotify.com/show/736rhmW7vilNgkFFo8aDz4 📺 Watch Figuring Out episodes on YouTube: https://youtube.com/playlist?list=PLE0Jo6NF_JYO5-phess8GKafKMtPv3tfZ --------------- Timestamps: 0:00 - Introduction 1:59 - Secret behind success of a brand 6:07 - Why is Maggi so big? 12:43 - Food companies that have excelled at marketing 15:13 - Building luxury brands 26:02 - Building luxury fashion 29:18 - How beauty increases a brand’s perceived value 32:52 - Building mass premium brands 43:14 - Biggest marketing lessons 55:02 - Significance of the colour red 59:37 - Effectiveness of print & billboards today 1:03:00 - Best marketing campaigns 1:04:15 - Worst marketing campaign 1:09:53 - Is retail dead? 1:11:15 - Importance of MBA in marketing 1:13:17 - Thank you! ------------- My gear for shooting this video: Canon EOS 200D II 24.1MP DSLR Camera: https://amzn.to/3GuiPFK Canon EF50MM F/1.8 STM Lens: https://amzn.to/3WZOSoi Canon EF-S 18-55mm f/3.5-5.6: https://amzn.to/3ZpKBMy Yunteng Aluminium Tripod (Vct-690, Black): https://amzn.to/3ItEzV0 Zoom H6 All Black (2020 Version): https://amzn.to/3irUCIf Shure SM7B Cardioid Vocal Dynamic Microphone: https://amzn.to/3GPimiM Shure MV7 USB Podcast Microphone: https://amzn.to/3Xjy63d GODOX SL150II 150W LED Video Light: https://amzn.to/3XeN0aL ---------- In today’s episode of Figuring Out, we have Dr. Sanjay Arora in conversation with Raj Shamani. He is the Founder and CEO of Shells Advertising Inc. He has been Featured in CNN-IBN and NDTV and has been 5xTEDx & Keynote Speaker. In this episode, we talked about consumer psychology behind different buying behaviors, we talked about brand studies like Nike and Maggie and what experiments they did to increase their sales. He then shared how processed food industries make addictive foods to get repeat purchases. We then talked about how luxury brands are made and how to tackle luxury, mass premium, and premium markets. We then discussed 4 golden marketing lessons and marketing stories of brands like Apple and Amul. Towards the end, we talked about the best and worst advertising campaigns by brands, we talked about the importance of brand names, why ‘Sale’ is always written in red colour and the harsh reality of most colleges. For such insightful podcasts, subscribe to our channel now! Follow Dr Sanjay Arora Here: Instagram: https://www.instagram.com/sanjayarora/ YouTube: https://www.youtube.com/c/SanjayArora LinkedIn: https://in.linkedin.com/in/sanjaynagpur ----------- About Raj Shamani Raj Shamani is an entrepreneur and the host of the Figuring Out Podcast. He sits down with experts, athletes, celebrities, billionaires, and world leaders to break down how they actually win: money, business, mindset, relationships, and life. He's also a bestselling author, speaker, and angel investor. His work sits at the intersection of business, psychology, and human behaviour. To Know More, Follow Raj Shamani On ⤵︎ Instagram @RajShamani https://www.instagram.com/rajshamani/ Twitter @RajShamani https://twitter.com/rajshamani Facebook @ShamaniRaj https://www.facebook.com/shamaniraj LinkedIn - Raj Shamani https://www.linkedin.com/in/rajshamani/ • • • #podcast #figuringout #rajshamani #branding #marketing #sanjayarora #brand About Figuring Out Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.

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