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In this interview from Infor Velocity Week 2026 in Orlando, Florida, Steve O'Connor, chief information officer at Aston Martin Lagonda Ltd., joins Max Fisher, director of product management at Infor, to talk with theCUBE's Alison Kosik and theCUBE Research's Christophe Bertrand about how Aston Martin is building a pragmatic, outcomes-driven approach to agentic AI. O'Connor describes the automaker as being "AI delayers, not deniers," prioritizing measurable business outcomes over experimentation for its own sake. He explains how every AI investment is evaluated first through its impact on the P&L, then through efficiency gains, citing an example of shifting personalization insights into its back-end CPQ system rather than the customer-facing website to protect the brand's luxury experience. Fisher details how Infor's AI Adoption Hub builds tailored roadmaps using publicly available business intelligence to accelerate time to value for customers. The conversation also explores how Aston Martin tracks metrics such as vehicles at risk to flag supply chain disruptions before they affect production or customer delivery, including an example involving specialized wheel shortages and costly air-freight expediting. O'Connor and Fisher detail how their partnership has compressed use-case development from quarters to just two to three weeks, enabling a "fail fast" mentality toward experimentation. O'Connor cautions against over-engineering governance early, noting that excessive guardrails can stifle innovation, while urging technology leaders to prioritize data and process readiness before scaling AI. From material shortage detection to personalized vehicle configuration, the discussion illustrates how Aston Martin is embedding agentic AI into core operations while preserving its human-centered, luxury brand experience. Find more SiliconANGLE news and analysis https://siliconangle.com/ Follow theCUBE's wall-to-wall event coverage https://siliconangle.com/events/ Learn about the latest theCUBE events https://www.thecube.net/ 00:00 - Kickoff and Key Transformations: Introducing the Team and Tech 02:43 - AI in Aston Martin's Roadmap 04:47 - Metrics and KPIs at Aston Martin 06:56 - Building an AI Roadmap with Infor 09:06 - Integrating AI: Strategy and Human Connection 11:34 - Integrating AI: Strategies and Leadership Insights #theCUBE #InforVelocity #theCUBEresearch #AstonMartin #Infor #AI

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