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In this interview from theCUBE + NYSE Wired: Physical AI & Robotics, Caitlin Allen, senior vice president of marketing at Simbe, joins theCUBE's John Furrier to discuss how physical AI is turning the retail shelf into a source of real-time ground truth. Allen explains that while supply chains and e-commerce have grown increasingly sophisticated, the physical shelf has remained a blind spot for retailers. She details how Simbe combines autonomous robotics, computer vision, RFID and fixed sensing to continuously verify what's on shelves and whether pricing is accurate. Allen highlights the company surpassing 3,000 autonomous units under contract, making its robot, Tally, the most deployed shelf intelligence platform in the industry. The conversation also explores how Tally's UL 3300 safety certification and up to 50% greater precision than other methods have driven shopper acceptance, with Allen noting that 96% of shoppers prefer the robot to alternatives. She discusses the tangible business impact, citing a national grocer that saved between $640 million and $1 billion annually and a wholesaler that improved online order fulfillment efficiency by 40%. Allen also touches on the growing importance of retailers retaining ownership of their proprietary "ground truth" data as third-party platforms seek to control retail information. From enabling human-to-robot interaction on the sales floor to powering agentic workflows that could one day let a smart fridge order groceries automatically, Allen outlines a vision where physical AI becomes the orchestration layer connecting shoppers, store teams and autonomous systems. Find more SiliconANGLE news and analysis https://siliconangle.com/ Follow theCUBE's wall-to-wall event coverage https://siliconangle.com/events/ Learn about the latest theCUBE events https://www.thecube.net/ 00:00 - Intro 03:51 - Recent Advancements in Robotics 06:44 - Robotics in Production and Real-World Impact 09:38 - Consumer Interaction with Robots 12:06 - Bridging Digital and Physical Retail Worlds 15:58 - Shaping Retail: Intelligent, Personalized, and Autonomous Solutions #theCUBE #PhysicalAIRobotics #theCUBEresearch #NYSEWired #Simbe #RetailTech #Robotics

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