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*Want our Product Marketing team's AI stack (live interview + prompts)? Get it here: https://clickhubspot.com/rls* Ep. 342 How can you build a robust ideal customer profile with A ?   Kipp, Kieran, and Rachel Leist (VP of Marketing for HubSpot) dive into how AI is making product marketing 10x faster—and dramatically more personalized—by automating everything from positioning docs to competitor intelligence. Learn more on how to use AI tools to instantly create customer personas, power up your sales and competitive battlecards, and scale customer interviews so you’re always on the pulse of what your market needs most.  Mentions Rachel Leist ⁠https://www.linkedin.com/in/rleist Claude ⁠https://claude.ai Genspark ⁠https://www.genspark.ai Outset ⁠https://landing.outset.ai Timestamps 00:00 AI Tools Revolutionizing Product Marketing 06:07 AI App for Interactive Characters 09:08 Automated Positioning Evaluation Insights 13:24 Balancing AI Tools for Projects 14:00 Claude's New Hostable Apps Feature 19:41 B2B Sales Enablement Strategy 20:00 AI Enables Personalized Experiences 25:48 AI-Driven Product Building Solo 29:52 Personalized Marketing with AI 30:00 Micro Audience Product Marketing Strategy 33:48 Addressing B2B Marketing Challenges 38:17 AI's Impact on Product Marketing Get our guide to build your own Custom GPT: ⁠https://clickhubspot.com/customgpt⁠ We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! ⁠https://bit.ly/matg-research⁠ Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: ⁠https://clickhubspot.com/aip Host Links: 📲Kipp Bodnar, https://twitter.com/kippbodnar 📲Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. About the Show Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

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