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Explore When a Decade of Fashion meets Palestinian Olive Oil with Ya Albi Founder Yasmeen Abouremeleh with 700 views, 7 likes, and 1 comments. Experience the impact of this video content that has captured audience attention.

Yasmeen Abouremeleh, founder of Ya Albi, joins Well Rooted to talk about building a Palestinian olive oil brand born out of grief, purpose, and a deep love for her homeland. A Palestinian-American entrepreneur working alongside her mother, Yasmeen shares how Ya Albi grew from a personal need to reclaim narrative and identity into a MENA-rooted lifestyle brand - complete with a Huda Beauty collaboration and stockists across the U.S. In this episode, we cover: -Why Yasmeen started Ya Albi during a season of grief, and how her mother's idea became a mission -Olive oil as medicine: growing up with her grandmother's remedies and Arab household traditions -Co-founding a business with her mom and growing up steeped in Palestinian activism -What it actually takes to get Palestinian olive oil from the farm to your kitchen - checkpoints, export restrictions, and the erasure of "Made in Palestine" packaging -Personal stories of life under occupation, from checkpoint stops to freedom-of-movement restrictions -Building a brand and design language rooted in Arab nostalgia, made modern -The story behind the name "Ya Albi" -What it means to reclaim Palestinian identity through products, packaging, and storytelling -The Huda Beauty collaboration and what it meant to partner with another vocal Arab founder -Navigating a retailer controversy, and why she stands firm on who she does business with -What's next for Ya Albi A powerful conversation on grief, resilience, and building an Arab-owned, Palestinian-rooted brand with intention - a must-listen for anyone in the SWANA community, or anyone looking to understand what it really means to buy Palestinian. 0:00 Sponsor: Girard & Associates CPAs 0:17 Welcome Yasmeen Abu-Ramallah, Founder of Ya'albi 1:05 Family Roots & the Olive Oil Ranch Operation 2:30 Why She Started Ya'albi: Grief, Purpose & Her Mother's Idea 4:08 Olive Oil as Medicine: Lessons From Teta 6:30 Co-Founding With Her Mom & Growing Up in Activism 8:11 Growing Up Palestinian in the Diaspora 10:54 Watching the World Finally Learn What Palestine Is 12:13 The Pressure Cooker: 2022 Through October 7th 15:16 The Journey of Olive Oil: Farms, Checkpoints & Erasure 19:27 Freedom of Movement: A Daily Reality for Palestinians 23:56 A Family Checkpoint Story: Hanin's Own Experience 26:33 Back to Ya'albi: Building a World Through Design 30:58 More Than Olive Oil: Building a Lifestyle Brand 34:19 Where the Name "Ya'albi" Came From 36:03 What It Means to Reclaim Palestinian Identity 38:21 The Huda Beauty Collaboration 41:25 Navigating a Retailer Controversy 44:31 Spending With Intention: Why Where Your Money Goes Matters 45:25 What's Next: Launching Dates & Expanding Ya'albi 46:14 What Being "Well-Rooted" Means to Yasmeen 46:45 Where to Find Ya'albi 47:33 Outro & Sponsor Close #Relationships #Inspiration #Motivation #SuccessMindset #BetterLife #HealthyMind #PersonalDevelopment #LifeLessons #GrowthMindset #WomenInPodcasting #EntrepreneurPodcast #WellnessPodcast #YouTubePodcast #PodcastClips

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