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About Loyalty University: As brands have shared a desire for continuing education opportunities, Loyalty University sessions focus on customer loyalty trends and best practices, while allowing brand members to interact with presenters and other brands during a live presentation. Session Title: Decoding AI: How Does AI Actually Work? A Behind-the-Scenes Guide Beyond the Jargon Description: Join us in this Loyalty University session where Capillary’s Rohan Mahadar and Jim Sturm dive into how AI technologies—Machine Learning (ML), Generative AI, LLM and Predictive Analytics—actually function beyond the buzzwords. Gain a clear understanding of the building blocks that make these technologies work, including data processing, model training, and the unique algorithms that are reshaping the loyalty industry and driving innovative solutions. Learn what’s possible (and what isn’t) with AI in loyalty, and explore how generative AI and predictive analytics can enhance customer experiences, optimize loyalty programs, and deepen brand connections. We’ll also cover Large Language Models (LLMs), explaining how they drive personalized, conversational interactions and create new opportunities for engagement within loyalty ecosystems.

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