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✅ From AI Confusion to Confidence: A Practical Framework for Founders & Marketers 👇@Tash_courtenay 🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠If AI feels like just another thing on your already overloaded to-do list, this is for you. 💠In this session, Amanda Sannella, solutions engineer at Shopify, breaks down a practical, non-technical framework to help founders, marketers and operators move from AI overwhelm to real leverage. 💠Inside this video: Why most people feel overwhelmed by AI (and how to fix it) The mindset shift that unlocks confident AI use A simple framework to identify what AI should actually do for you How to turn repetitive tasks into AI-powered workflows What “agents” really look like in practice (without the hype) Why experimentation time is the missing piece for most teams 💠This talk was delivered at Built By HER, a summit hosted by Shopify and empowHER. 💠Built By HER was designed to close the gap in AI adoption for women in commerce - bringing together founders, operators and senior leaders for a hands-on, workshop-led experience focused on making AI tangible, practical and operational. 🔶 WATCH MORE VIDEOS ✅ How to Get AI to Recommend Your Brand | The Recommendation Moment in Agentic Commerce 👉 https://youtu.be/KHWxiXHJ3UM ✅ From Near Shutdown to Sell-Out: TikTok Shop Beauty Brand Stories 👉 https://youtu.be/b8UZC01bKEA ✅ Run With The Night (AI Music Video) - Lyrics Edition 👉 https://youtu.be/Q9a6o_7_3oo ✅ Music & AI Avatars: Transforming the Future of Entertainment 👉 https://youtu.be/qWVWFNbWB_U ✅ Run With The Night, (AI Music Video), Director’s Cut & Official Video 👉 https://youtu.be/bKuJkfyctTM ✅ Introducing AI Tash V5 – Full Digital Character Revealed 👉 https://youtu.be/4t9D0b0umJU ✅ Meet AI Tash V1–V5 – Watch Her Evolve 👉 https://youtu.be/VZVrZoWxQDw ✅ Hi, I'm Tash. 👉 https://youtu.be/7enT385pOco ✅ What if I told you I’m not real? Meet my AI avatar. 👉 https://youtu.be/pVbZRB08f3U 💠 Linkedln: 👉 https://www.linkedin.com/in/natashacourtenaysmith/ 💠 Instagram: 👉 https://www.instagram.com/tash_courtenay/ 💠 Follow on TikTok: 👉 https://www.tiktok.com/@tash_courtenay_smith 💠 Twitter: 👉 https://x.com/tash_courtenay?lang=en 💠 Work with me: 👉 https://www.tash.partners/work-with-me 💠 The Notting Hill Shopping Bag: 👉 https://www.nottinghillbag.com/ 💠 Join my community: 👉 https://www.tash.partners/newsletter-sign-up #tashcourtenaysmith #personalbranding #AdTech #PerformanceMarketing #tashtalks #OutcomeBasedMarketing #MarketingStrategy #DigitalTransformation #AdvertisingIndustry #MarketingInnovation #GrowthMarketing #CPA #CPM #DataDrivenMarketing #MarketingLeadership #BarryCupples #TransactMediaGroup #TMG #Mastercard #SohoHouseLondon #FutureOfMarketing #MarketingTrends #BusinessGrowth #podcast #founder #ceo #TashPartners #tiktokmarketing #BeautyBusiness #AffiliateMarketing #AgenticCommerce #AISearch #Ecommerce #ShopifyAI #BrandStrategy

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