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Tarek Müller, can About You's Scayle outcompete SAP and Salesforce? A talk with the co-CEO Analytics Table
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About Tarek Müller, can About You's Scayle outcompete SAP and Salesforce? A talk with the co-CEO
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The About You co-CEO Tarek Müller gave us even more insights into the business. In our second interview, we discussed the path to profitability, customer cohorts, retention, marketing, and the powerful potential of Scayle. Here is the transcript of our interview: https://www.good-investing.net/2022/07/07/about-you-tarek-mueller-scayle/ Here is the first interview: https://youtu.be/tSQ490a_y4Y Here are all our topics: 00:00 Check out Interactive Brokers @ https://good-investing.net/ib/ * 00:37 Introducing Tarek 00:45 Check out part 1: https://youtu.be/tSQ490a_y4Y 01:05 Target: break-even by FY 23/24 05:30 Paths to becoming EBITDA break-even 07:45 Growing in existing markets 10:30 Acquiring new customers 13:40 Inflation and fashion consumption 16:36 Watching the stock price & thoughts on buybacks 22:22 "Depressed Mr. Market" 25:40 Cash position 27:42 The customer journey 33:30 Managing inventory 37:32 Onboarding & keeping standards high @ About You 38:35 Supply chain issues 39:30 Active customers 43:40 Marketing campaigns 46:26 Penetration rate outside of DACH 49:07 Role of influencers for About You's model 50:45 Marketing steering: Where to spend money? 56:13 Day-to-day improvements to the fashion platform 59:17 Profit contributions of new customers 01:01:55 About You's platform model 01:04:42 Sustainability 01:09:22 Second-hand fashion 01:14:19 Optionalities in About You's business 01:17:51 Scayle 01:23:10 Community Exclusive: Scayle in 5 years 01:24:10 Can Scayle attract customers outside of fashion? 01:26:30 Scayle's revenues 01:28:05 Thank you 01:28:24 Disclaimer ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ #goodinvesting #aboutyou #tarekmueller More ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ⭕ Apply to the Plus community: https://good-investing.net/plus/ 🙏🏻 Join the Supporters Club: https://good-investing.net/supporters-club/ 📈 IB - our recommended broker *: https://good-investing.net/ib/ ↗️ Smartbroker - our recommended broker for Germans *: https://good-investing.net/smartbroker/ 📶 TIKR - our data tool *: https://tikr.com/goodinvesting 📃 Disclaimer: https://good-investing.net/imprint/disclaimer/ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Affiliate Link = *
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