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Most Movies Lose Money. Donors Should Fund Them Instead

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"Most independent films lose money—so why are top impact investors pouring millions into them anyway? Today, filmmaker and impact producer Rosser Goodman joins TBLI Radical Truth to reveal the economics of impact entertainment: why cultural ROI can outweigh box office returns, and what investors need to know before writing a check." In this episode of TBLI Radical Truth, we sit down with filmmaker and producer Rosser Goodman to explore the intersection of film financing, cultural return on investment, and impact media. Discover how independent storytelling shapes public consciousness, creates social change, and offers a different kind of value for forward-thinking investors. Rosser Goodman is a director and producer and the founder of TANŌ RISING FILM. She directed the features Holding Trevor and Love or Whatever, founded Circle Content with offices on the Paramount Studios lot, and received the Millennia Scope Entertainment Foundation Lifetime Achievement Award. She is a member of the Producers Guild of America and the Television Academy. WHAT'S COVERED • Why most movies, even the big ones, don't turn a profit, and why she calls film investing a lottery ticket • The two things that make films take 10 years: financing and script development • One donor, one cause, one movie: how a $5M to $15M film gets greenlit • Fiscal sponsors and donor-advised funds, explained in plain English • Why independent films finish with no money left for marketing or festivals, and how she fixes it • Where net profits go: 50% to the donor's cause, 50% to an evergreen fund for filmmakers • How to get A-list cameos on an independent budget • Why the biggest foundations and billionaires are not her target funders • Ava DuVernay's Origin and the philanthropic route out of the studio cycle • Is Hollywood more extractive than finance? Her honest comparison • The QR code before the credits that tracks what viewers actually do next 📌 Key Moments in This Episode: 00:00 - The Economics of Independent Film 03:45 - Why Traditional Film Financing Fails Creatives 11:20 - Measuring Cultural ROI vs. Box Office Revenue 19:15 - How Impact Investors Can Enter the Entertainment Space 28:40 - The Future of Independent Storytelling 🌿 About TBLI Radical Truth: TBLI Radical Truth brings unfiltered conversations with leaders, investors, and change-makers exploring impact investing, ESG, cultural finance, and ethical leadership. ▶ Subscribe for a new Radical Truth conversation every week: https://www.youtube.com/channel/UCDBhRVM93uUnAAtqOMIz_yg?sub_confirmation=1 RELATED EPISODES • Kumar Garg, Renaissance Philanthropy: why most donor capital sits idle instead of solving problems. [LINK] • Philipp Kauffmann: why nobody pays for a forest left standing, and what it would take. [LINK] 🔗 Connect with Rosser Goodman: • TANŌ RISING FILM: https://tanorising.film • LinkedIn: https://www.linkedin.com/in/rossergoodman/ EXTRACTION How business takes your money, your work, your resources, your data and your future, while presenting itself as something else entirely. Robert Rubinstein's next book, from 30 years inside the system. If this conversation makes you question where your money is actually going, Extraction takes that investigation much further. TBLI GROUP • https://www.tbligroup.com • Robert Rubinstein on LinkedIn: https://www.linkedin.com/in/robertrubinstein/ #Philanthropy #FilmFinance #IndependentFilm #RosserGoodman #ImpactInvesting #DonorAdvisedFunds #ImpactFilm #Hollywood #FamilyOffice #SocialImpact #TBLIRadicalTruth #RobertRubinstein #FilmFinancing #ImpactInvesting #TBLIRadicalTruth #IndependentFilm #SocialImpact #MediaInvesting Recorded 2026.

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