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Friends of Charlotte Ep. 3: How Nikki Reynen Built RAFFE Vintage and Became a Go-To for Rare Finds Analytics Table

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About Friends of Charlotte Ep. 3: How Nikki Reynen Built RAFFE Vintage and Became a Go-To for Rare Finds

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Welcome back to Friends of Charlotte — a series where I sit down with some of the chicest, most inspiring women I know. For episode three, I’m joined by Nikki Reynen, founder of RAFFE Vintage, a go-to destination for rare, one-of-a-kind vintage pieces. Nikki built her business from the ground up on Instagram, growing a highly curated platform into a sought-after sourcing destination with such demand that she now offers exclusive membership tiers. From selling a $40,000 vintage dress to becoming a trusted source for brides seeking Vogue-worthy moments, RAFFE Vintage has carved out a unique space in the world of luxury fashion. We talk about: • How Nikki got her start and built RAFFE Vintage through Instagram • The evolution of her business and membership model • What makes a vintage piece truly valuable • The story behind selling a $40,000 vintage dress • The rise of vintage bridal and working with brides • Celebrity placements and sourcing standout pieces • Her advice for shopping and investing in vintage • Rapid fire questions on personal style TIMESTAMPS 00:00 Intro 00:07 How RAFFE Vintage started, Bella Hadid wearing RAFFE 07:51 Launching RAFFE membership 11:05 Most surprising part of working in vintage 12:05 The co-founder of RAFFE Vintage 13:36 How Nikki sources vintage 16:30 What RAFFE clients look for in vintage couture 18:00 Nikki as the face of RAFFE, a marketing advantage 21:11 The rise of vintage bridal 22:29 Do brides want a Vogue wedding feature 23:46 How brides have changed over the past five years 26:00 Craziest bridal story 26:40 Celebrity placements 33:45 Most exciting brands to source vintage 37:00 RAFFE private sourcing 40:53 Why you cannot wait on a great vintage find 43:00 RAFFE on TikTok and educating on vintage history 44:32 Rapid fire 47:27 Where to find Nikki Reynen and RAFFE Vintage If you love fashion, vintage, and building a business from the ground up, this episode is for you. Find Nikki Reynen and RAFFE Vintage on Instagram: https://www.instagram.com/raffevintage Explore RAFFE Vintage: https://raffe.vip Subscribe for more episodes of Friends of Charlotte — so many chic women coming next.

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