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Explore He got an order of 50,000 Diyas this Diwali? I Saloni Khanna with 98,901 views, 4,431 likes, and 83 comments. Experience the impact of this video content that has captured audience attention.

Diwali is a festival of lights, but behind every traditional earthen diya is an entire chain of livelihoods. For Ayodhya's 2026 Deepotsav, a target of 30 lakh diyas has drawn attention to Uttar Pradesh's traditional potters. For Kumhar families, large festive orders can mean weeks of work, increased production, and an important source of seasonal income. But the economic impact goes beyond the potter. From clay suppliers and fuel sellers to painters, packers, transporters and local retailers, the demand for diyas can support an entire network of small businesses. This is the multiplier effect of a local purchase: money spent on a traditional product can circulate through the local economy, supporting multiple livelihoods. We look at the customer base behind Diwali, the economics of large-scale diya production, and the role of traditional artisans in keeping this craft alive. Can one small purchase help sustain an entire community of artisans? I’m Saloni Khanna - Educationist, Economist, UPSC Interviewer and Founder of Skill Up Foundation. Here, we explore: • UPSC preparation beyond coaching hype and topper myths • Interview, debate and communication skills that actually work • Governance, economy and how power really functions in India • Gender, caste and social sensitivity – the biases officers must see clearly • Mindset, confidence and ethics for future administrators and leaders If you’re preparing for UPSC, aiming for a government job, or simply want to think sharper, speak better and be more sensitive to people and systems, this space is for you. Subscribe to join this learning community and don’t forget to share videos with friends who need this perspective. Connect with me: Instagram: https://www.instagram.com/thesalonikhanna/ Facebook: https://www.facebook.com/Thesalonikhanna/ Linkedin: https://www.linkedin.com/in/saloni-khanna-457025169/ Twitter: https://x.com/saloniikhanna?lang=en For invitations, collaborations and business enquiries: Email: [email protected] #diwali #kumhar #uttarpradesh #ayodhya #deepotsav #diyas #livelihood #localeconomy #traditionalartisans #indianfestivals

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