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🚨 You're watching Part 1 — make sure to check out the next session (Day 2): Cut Down: https://youtu.be/mgNTZRpZmEk Full Session: https://www.youtube.com/watch?v=Vr46ynsD13E Most creatives aren’t charging too much—they’re selling to the wrong people. If you're sick of working with clients who can't afford your value, this session is your first step toward changing that. Live from Adobe MAX 2025, Chris Do walks you through the real reason creatives undercharge—and how to build an Ideal Client Profile (ICP) that aligns with the clients you actually want to serve. You’ll learn how to define your high-value client, avoid the broke ones, and shift your thinking from chasing work to attracting the right opportunities. This video is for you if... 💸 You keep attracting low-budget clients 🤯 You're tired of explaining your value to people who don't get it 🔍 You’re not clear on who your “ideal client” really is 🧠 You want to work smarter, not harder 📈 You’re ready to charge more but need a strategy that works 🚫 You’re done wasting time on leads that go nowhere 🎯 You want clients who seek you out—not the other way around 📚 Resources Mentioned: The Brand Gap by Marty Neumeier Designing Brand Identity by Alina Wheeler Everything is a Remix by Kirby Ferguson Building a StoryBrand by Donald Miller 🔗 Connect: https://www.instagram.com/thechrisdo/ 👉🏽 Want more content? Join this channel for exclusive BTS, Workshops & Talks: https://www.youtube.com/channel/UC-b3c7kxa5vU-bnmaROgvog/join 🚀 Ready to level up your content? Join Content Lab — My private community to grow your brand & audience: https://learn.thefutur.com/contentlab 🥇 Futur Pro The professional creative community designed to grow your business, and your network: https://thefutur.com/pro 🎵 Music by Epidemic Sound: http://share.epidemicsound.com/thefutur We love getting your letters. Send them here: The Futur c/o Chris Do 556 S. Fair Oaks Ave. #34 Pasadena CA 91105 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. -- Host: Chris Do (Bald Asian Guy Talks About Business) Cinematographers/Editors: @RodrigoTasca & @Tascastudios MOCS Media

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