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5 - James Breeze - After DinnerChats, Ripped Off Less: AI, Kids' Beliefs, and Antarctica Welcome to After Dinner Chats, where host James Welch sits down with the legendary James Breeze (Breezy), a market research innovator with a 17-year history with the host. Breezy discusses leveraging AI to get real, conscious insights—from government policy on birth rates to kids' social media addiction. This is a must-listen for anyone who wants to stop being ripped off by useless insights and see how AI is transforming research. Interview Guide This chat follows our After Dinner Chats series one “Ripped Off Less" format, where we find out what makes the industry's brightest tick. Here’s what we covered: News That Caught Our Eye: James's focus is AI and the fear of job losses. His take: your job is safe if you use AI as a co-pilot. He warns that unconscious use of AI will just perpetuate "a carbon copy of the rubbish," and reveals he fed his own personal manifesto into ChatGPT so it thinks from his desired perspective. How to Get Ripped Off Less: By revolutionising market research. He helps governments and multinationals avoid getting ripped off by research that tells them what they already know. Instead of skewed quantitative surveys, his team uses AI to conduct thousands of one-on-one, open-ended qualitative interviews at scale, getting a more accurate understanding of why people do what they do. The High Five: A quick-fire round to get to know them better: Hero: James Welch (the host). He credits James for coining the "Ripped Off Less" theme and inspiring the focus on preventing businesses from wasting money on useless insights. Best Decision: Starting his own business back in 2007. Despite a rough road, it has given him the flexibility to run his business across Southeast Asia and live wherever he needs to. Worst Decision: Not firing a staff member who wasn't delivering from a consulting perspective, which proved to be a very expensive mistake. Funniest Moment: Going to Antarctica and "seeing nature in its pure joy" where "there's just nothing there." One More Person: Chris Pile, a mutual friend of James Welch and James Breeze, also based in Singapore. Sponsored by @jobsinadtech 🕐 𝐓𝐢𝐦𝐞𝐬𝐭𝐚𝐦𝐩𝐬: 00:00 Introduction & Episode Overview 03:10 How AI Is Transforming Market Research 06:40 Kids, Social Media & Consumer Insights 10:20 AI, Business Decisions & Real-World Applications 13:40 Final Thoughts & Key Takeaways ˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍ ✅ 𝐒𝐭𝐚𝐲 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝 𝐖𝐢𝐭𝐡 𝐌𝐞: 👉 LinkedIn: https://www.linkedin.com/company/the-next-dinner-party 👉 Subscribe: https://www.youtube.com/@AfterDinnerChats ˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍ ✅ 𝐎𝐭𝐡𝐞𝐫 𝐕𝐢𝐝𝐞𝐨𝐬 𝐘𝐨𝐮 𝐌𝐢𝐠𝐡𝐭 𝐁𝐞 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐞𝐝 𝐈𝐧 𝐖𝐚𝐭𝐜𝐡𝐢𝐧𝐠: 👉 • https://www.youtube.com/watch?v=8EWkcWNq2SI&t=67s 👉 • https://www.youtube.com/watch?v=XAXywJsDnBA&t=30s 👉 • https://www.youtube.com/watch?v=ILUpWTtyHSo&t=35s 👉 • https://www.youtube.com/watch?v=aghootRroVE&t=2s ˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍ 𝐃𝐢𝐬𝐜𝐥𝐚𝐢𝐦𝐞𝐫: Copyright Disclaimer Under section 107 of the Copyright Act of 1976, allowance is made for "fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, education, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. ˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍ 🔎 𝐑𝐞𝐥𝐚𝐭𝐞𝐝 𝐏𝐡𝐫𝐚𝐬𝐞𝐬: AI market research,artificial intelligence,James Breeze,James Breeze interview,After Dinner Chats,AI insights,consumer insights,market research,business strategy,customer behavior,AI for business,innovation,technology podcast,decision making,social media research,consumer psychology,business podcast,future of AI,research innovation,data insights,5 - James Breeze - After DinnerChats,Ripped Off Less: AI,Kids' Beliefs,and Antarctica ˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍ #️⃣ 𝐇𝐀𝐒𝐇𝐓𝐀𝐆: #ai , #artificialintelligence , #marketresearch , #JamesBreeze, #businessstrategy , #consumerinsights , #innovation , #technology , #podcast , #AfterDinnerChats ˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍ ►Like This Video. ►Share this Video with your friends. ►Subscribe to the channel if you haven't already.

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