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Ronaldo vs Messi: Why One Earns $300M and the Other $140M

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Cristiano Ronaldo was paid an estimated $300 million last year. Lionel Messi, $140 million. More than double. We are not here to settle who is the greatest of all time. We are here for what happens off the pitch: the contracts, the money, and who pays it. An economist (and a football fan) explains why a footballer is worth the money he brings in, why superstars bring in far more than their share (Sherwin Rosen, 1981), and why the answer is not the player but the buyer. In Miami, Messi turned attention into revenue: Major League Soccer's streaming subscriptions roughly doubled, resale tickets jumped from about $152 to $864, and Inter Miami went from $585 million to $1.45 billion. But the league caps what a club can pay. In Riyadh, the buyer is Saudi Arabia's sovereign wealth fund, which took 75% of Al Nassr and three other clubs in 2023. It is buying attention, and Ronaldo has more of it than anyone on Instagram. Who is the greatest? You decide. Who gets paid more? The buyer decides. Economics Everywhere is the MASEconomics series that finds the economics in the stories everyone is talking about. Subscribe for the next one. Chapters 0:00 Ronaldo vs Messi: more than double 0:34 An economist, and a football fan 1:05 The scoreboard nobody shows 1:36 It is what the clubs pay 1:43 What is a player worth? Superstar economics 2:25 Miami: attention turned into revenue 2:59 The ceiling: MLS rules 3:33 Riyadh: buying attention 4:11 The answer: a different buyer Sources Forbes, The World's 10 Highest-Paid Athletes 2026 (22 May 2026; income 1 May 2025 to 1 May 2026) Major League Soccer, 2026 roster rules and regulations; MLS Players Association, 2026 salary guide Sportico, MLS team valuations (2023 and 2026) The National, 5 June 2023 (Public Investment Fund and the four clubs) Sports Illustrated, most-followed athletes on Instagram, July 2026; Arab News, Dec 2022 ESPN, "The Messi effect" (MLS Season Pass); NBC Miami and TicketIQ (resale prices) Rosen, S. (1981), The Economics of Superstars, American Economic Review 71(5), 845 to 858 Credits Photos via Wikimedia Commons: Lionel Messi at the Bernabeu by Addesolen (CC0); Cristiano Ronaldo with the Ballon d'Or by Anish Morarji (CC BY 2.0); celebrations at the Obelisco, Buenos Aires, by GCBA (CC BY 2.5 AR); Al Nassr in Tehran, 2023, by M.Reza Abbasi and Foad Ashtari (CC BY 4.0); DRV PNK Stadium by CubanoBoi (CC0); Cristiano Ronaldo and Lionel Messi, 2011, by Fanny Schertzer (CC BY 3.0); Cristiano Ronaldo, 2022 World Cup, by Hossein Zohrevand (CC BY 4.0); Lionel Messi, Inter Miami, 2023, by Hayden Schiff (CC BY 4.0). Cut-outs and grading by MASEconomics. Footage: Pexels. Music: Epidemic Sound. Graphics and animation: MASEconomics. Earnings are Forbes estimates; Saudi club salaries are not published. This video is education, not financial advice. #RonaldoVsMessi #Ronaldo #Messi

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