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ChatGPT Ads : your guide to the next era of media

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Income Estimates for ChatGPT Ads : your guide to the next era of media

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About ChatGPT Ads : your guide to the next era of media

Explore ChatGPT Ads : your guide to the next era of media with 2,709 views, 107 likes, and 0 comments. Experience the impact of this video content that has captured audience attention.

In this webinar, Eskimoz explores how ChatGPT Ads could reshape the future of paid media and brand discovery. As AI-powered conversations become a new entry point for search, comparison and decision-making, advertisers need to understand how these emerging ad formats work, where they fit in the user journey and what opportunities they create for brands. During this session, our experts discuss the evolution of AI advertising, the role of relevance and context, the importance of concise messaging, and how platforms such as ChatGPT, Google AI Max, Gemini, Claude and Perplexity are approaching advertising in AI environments. Watch the replay to discover the key insights, operational takeaways and strategic considerations for brands preparing for the next era of paid media. ==================================== 🧙‍♂️ OUR SOCIAL MEDIA CHANNELS 🔮 ==================================== 🔗 LinkedIn : https://www.linkedin.com/company/eskimoz/ 🔗 Instagram : https://www.instagram.com/eskimozfr/ 🔗 Ric Rodriguez : https://www.linkedin.com/in/ricprodriguez/ 🔗 Johnny Craston : https://www.linkedin.com/in/johnny-craston/ 0:00 Introduction: welcome and speaker introductions 2:44 About Eskimoz: who we are and what we do 8:18 Why AI is such an impactful shift in discovery 10:36 Every platform is reinventing itself around AI 12:05 The "science and magic" approach to ChatGPT Ads 13:56 Structuring campaigns around audience awareness stages 15:05 The unique advantages of ChatGPT Ads 16:47 How much do ChatGPT Ads actually cost? 18:14 Account structure: campaigns, ad groups, and ads 18:50 Who actually sees these ads? 19:45 What ChatGPT ads look like 20:25 Step 1: creating your campaign 21:48 Step 2: setting up your ad groups 22:45 Writing effective context hints (prompts) 24:04 Step 3: building your ads 26:16 Setting up conversion tracking 27:22 Live Q&A: lead quality, budget pacing, and more 34:01 How to think about measurement and attribution 39:57 What to expect from ChatGPT Ads in the coming year 47:59 Final Q&A: quality score, targeting, and country rollout 56:37 Closing remarks and thank you

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