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Are Crypto Casinos Chasing Volume Over Quality? | David Khutsishvili, FortuneJack Analytics Table

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In Episode 77 of iGaming Real Talk, recorded at the AffPapa Conference in Madrid, our host Surya Palli was with David Khutsishvili, CMO at FortuneJack, to discuss why chasing bigger acquisition numbers does not always create a stronger crypto casino business. David explains why trust has been central to FortuneJack's approach since 2014, why the company focuses on quality players over volume, and how operators can build stronger relationships with streamers and affiliates instead of treating every partnership as a short-term transaction. What the industry is facing: - New crypto casinos continue to enter an already crowded market - Operators can struggle to retain players after acquisition - Streamer views and engagement can be inflated by bots and fake activity - Surface-level statistics do not always show the real quality of traffic - Large audiences do not automatically make streamers the right brand partners - Affiliate relationships can become too focused on individual CPA and RevShare deals What this conversation explores: - Why trust plays such an important role in player retention - How FortuneJack uses VIP management and loyalty programmes to build longer-term relationships - How the team verifies streamer traffic before investing - Why FortuneJack prefers longer-term streamer partnerships - Why audience and brand fit matter more than follower numbers alone - Why quality players and partners matter more than acquisition volume - How affiliate relationships can move from transactional to relational models Brought to you by: Evoverse Wicked Games -------- Hosted by Surya Palli Connect: https://www.linkedin.com/in/suryapalli28/ For podcast sponsorship and collabs: [email protected] Check out igamingrealtalk.com -------- Chapters 00:00 - Why Quality Matters More Than Bigger Numbers 01:23 - How FortuneJack Has Stayed in the Market 02:49 - Why Trust Matters for Player Retention 04:00 - Building Long-Term Streamer Partnerships 04:24 - How FortuneJack Identifies Fake Views and Bots 06:03 - Why FortuneJack Chooses Quality Over Quantity 07:24 - Are CPA and RevShare Still Enough? 07:49 - Moving From Transactions to Long-Term Partnerships Episode 77 of iGaming Real Talk with David Khutsishvili, CMO at FortuneJack.

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