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Local SEO News: How has it changed in 2026?

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Welcome back to the David Quaid SEO Show β€” Episode 8! In this episode, we're diving deep into everything that's changed in local SEO for 2026. Joined by Jake Henley (CEO of Evergrow Marketing & host of the Agency Growth podcast) and David Quaid, we cover Google's aggressive push of Local Service Ads, the shrinking levers available in Google Business Profiles, whether schema actually matters (spoiler: Jake ran a 10-week study), how to avoid cannibalization when building location pages, and a whole lot more. Whether you're an agency owner, in-house SEO, or local business owner, this one's packed with actionable insights from two practitioners who live and breathe local SEO every day. Guests: Jake Henley β€” Evergrow Marketing & Agency Growth Podcast agencygrowthpod.com David Quaid β€” 26-year SEO veteran Don't forget to like, subscribe, and leave a 5-star review on iTunes or Spotify! **Timestamps:** 0:00 β€” Intro & guest introductions 2:07 β€” 2026 local SEO: Google Ads pushing organic down 5:32 β€” Business naming conventions & branded search 8:56 β€” Organic SEO changes & Google Business Profile levers 11:33 β€” The 4 key Google Business Profile ranking factors 14:47 β€” Review manipulation & Google's tightening policies 19:28 β€” Categories must match your website content 21:15 β€” Competitive markets: website importance scales up 24:00 β€” Satellite offices for higher-ticket local businesses 29:48 β€” LLMs vs Google for local search 35:08 β€” Does schema matter for local SEO? 38:18 β€” Jake's 10-week schema study results 42:46 β€” Cannibalization: building location pages the right way 47:09 β€” Where to find Jake & David / Outro

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