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Explore 10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey) with 99,569 views, 1,082 likes, and 51 comments. Experience the impact of this video content that has captured audience attention.

Elena Verna is one of Silicon Valley’s most sought-after growth advisors and operators. She previously led growth at companies like Amplitude, Miro, Dropbox, and SurveyMonkey and is currently doing full-time advising for high-growth tech companies. In our conversation, Elena and I discuss: • 10 growth tactics that never work • Her 3 favorite growth frameworks • How to increase your career optionality — Brought to you by: • Sinch—Build messaging, email, and calling into your product: https://sinch.com/lenny • Vanta—Automate compliance. Simplify security: https://vanta.com/lenny • OneSchema—Import CSV data 10x faster: https://oneschema.co/lenny Find the transcript at: https://www.lennysnewsletter.com/p/10-growth-tactics-that-never-work-elena-verna Where to find Elena Verna: • Newsletter: https://www.elenaverna.com/ • X: https://x.com/elenaverna • LinkedIn: https://www.linkedin.com/in/elenaverna Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ In this episode, we cover: (00:00) Welcome back, Elena! (06:02) Common mistakes growth teams make (08:31) #1: Hiring for growth roles too soon (15:09) #2: Hiring a head of growth to fix your problems (19:20) #3: Doing a rebrand to drive growth (25:11) #4: Obsessing over your competition (34:00) #5: Believing that your problems are unique (42:32) #6: Prioritizing other growth channels above earned channels (50:55) #7: Failing to evolve your growth model (01:01:06) #8: Not hiring advisors (01:05:55) #9: Over experimenting (01:10:44) #10: Color optimizations, third-party signups, one email wonders, and removing friction (01:15:00) Elena’s favorite growth frameworks (01:18:50) Contrarian corner: full-time jobs (01:26:05) Lightning round and final thoughts Referenced: • Elena Verna on how B2B growth is changing, product-led growth, product-led sales, why you should go freemium not trial, what features to make free, and much more: https://www.lennysnewsletter.com/p/elena-verna-on-why-every-company • The ultimate guide to product-led sales | Elena Verna: https://www.lennysnewsletter.com/p/the-ultimate-guide-to-product-led • Six rules of hiring for growth: https://www.lennysnewsletter.com/p/hiring-growth • Figma: https://www.figma.com/ • Miro: https://www.figma.com/ • Notion: https://www.figma.com/ • Carol Wong on LinkedIn: https://www.linkedin.com/in/carol-wong-14133927/ • Dropbox: https://www.dropbox.com/ • The Law of Shitty Clickthroughs: https://andrewchen.com/the-law-of-shitty-clickthroughs/ • Miroverse: https://miro.com/miroverse/ • GitHub: https://github.com/ • My 9 Favorite Growth Frameworks: https://www.elenaverna.com/p/my-9-favorite-growth-frameworks • Growth Loops are the New Funnels: https://www.reforge.com/blog/growth-loops • Racecar Growth Framework: https://www.reforge.com/blog/racecar-growth-framework • The Adjacent User: https://andrewchen.com/the-adjacent-user-theory/ • Unorthodox frameworks for growing your product, career, and impact | Bangaly Kaba (YouTube, Instagram, Facebook, Instacart): https://www.lennysnewsletter.com/p/frameworks-for-growing-your-career-bangaly-kaba • Why I’m Unquitting Full-Time Roles: https://www.elenaverna.com/p/why-im-unquitting-full-time-roles • Noah Smith’s newsletter: https://www.noahpinion.blog/ • Beef on Netflix: https://www.netflix.com/title/81447461 • Veep on Max: https://www.max.com/shows/veep/37cb4217-c710-4166-8e9f-352a61f2cd3a • The Last of Us on Max: https://www.max.com/shows/last-of-us/93ba22b1-833e-47ba-ae94-8ee7b9eefa9a • Heated boots: https://www.amazon.com/heated-boots/s?k=heated+boots • Airpods Max: https://www.apple.com/airpods-max/ • Memes by Elena: https://www.elenaverna.com/p/ten-funniest-growth-memes Recommended books: • Project Hail Mary: https://www.amazon.com/Project-Hail-Mary-Andy-Weir/dp/0593135229/ • The Martian: https://www.amazon.com/Martian-Andy-Weir/dp/0553418025 • We Are Legion (Bobiverse #1): https://www.amazon.com/We-Are-Legion-Bob-Bobiverse/dp/1680680587 • Fire Upon the Deep: https://www.amazon.com/Fire-Upon-Deep-Zones-Thought/dp/0812515285 Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email [email protected]. Lenny may be an investor in the companies discussed.

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