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Explore How Athletes Can Build Their Own Brand & Protect Their NIL Rights | Deena Abdul with 1,612 views, 1 likes, and 0 comments. Experience the impact of this video content that has captured audience attention.

How Athletes Can Build Their Own Brand & Protect Their NIL Rights | Deena Abdul I'm Chad Coe with Coe Financial Group in Northbrook, Illinois — fiduciary advisors specializing in Roth conversions and RMD strategies. We help people 50+ keep more of what they've earned: Roth conversion planning, RMD strategies, Social Security timing, and tax-smart retirement income. Ready to talk about your retirement? Schedule time with me: www.calendly.com/visitchad Subscribe for weekly leadership interviews and straight-talk retirement teaching. What does it take to build a successful business, protect young athletes, and create a lasting legacy? For Deena Abdul, founder of Amunet Collective, it starts with purpose, storytelling, and empowering the next generation. In this episode of Industry Leader Insights, Chad Coe sits down with Deena Abdul to explore entrepreneurship, athlete branding, Name, Image, and Likeness (NIL), and the business opportunities transforming the sports and media industries. Deena shares her journey from studying sports medicine and launching a handbag business to building three interconnected ventures across media production, sports management, and travel. Drawing from her family's experience in professional basketball, she explains why athletes need to understand their personal brands, protect their intellectual property, and prepare for life beyond their playing careers. In this conversation, you'll discover: - How to turn your passion and creative ideas into a sustainable business. - Why personal branding and storytelling matter for athletes. - How NIL (Name, Image, and Likeness) creates opportunities for student-athletes. - Why athletes should protect their intellectual property and control their own narratives. - How parents can help young athletes navigate endorsements and business opportunities. - Why building a strong team and hiring the right professionals are essential for entrepreneurs. - How to choose financial advisors, CPAs, and other business professionals. - Why long-term career planning matters beyond professional sports. - How community, mentorship, and meaningful relationships contribute to business success. - Why impact, purpose, and legacy matter more than profits alone. CHAPTERS: 00:00 – Introducing Deena Abdul and Her Entrepreneurial Journey 00:47 – From Sports Medicine to Entrepreneurship 04:02 – Launching a Handbag Business and Entering Media 06:08 – Discovering the Power of Storytelling and Media 09:36 – Learning From Business Failures 12:31 – Building Amunet Collective: Three Business Verticals 13:03 – Amunet Studios and Amunet Sports Collective 15:39 – Launching Amunet Travel and Sports Tourism 16:57 – Why Athletes Must Protect Their Personal Brands and IP 19:11 – Building Long-Term Careers Beyond Professional Sports 22:06 – Protecting Young Athletes Through NIL Advocacy 23:11 – The Importance of Community and Relationships 25:28 – Growing Up, Cultural Identity, and Personal Development 28:13 – Leadership, Vision, and Building a Legacy 30:06 – The People Who Shape Your Entrepreneurial Journey 31:36 – Managing Entrepreneurial Stress and Finding Balance 33:02 – Defining Business Success Through Impact 34:00 – The Biggest Lessons About Leadership and Teamwork 35:13 – How to Choose the Right Financial and Business Advisors 38:56 – Career Achievements and Personal Success 40:04 – What an Abundant Life Really Means 40:54 – Money, Growth, and Navigating Difficult Times 43:03 – Connecting With Deena Abdul and Amunet Collective ABOUT THE HOST Chad Coe is the founder of Coe Financial Group, based in Northbrook, Illinois. As a fiduciary financial advisor, Chad specializes in retirement planning, Roth conversions, Required Minimum Distributions (RMDs), and tax-efficient financial strategies. His mission is to help individuals and families make informed financial decisions and build lasting financial confidence. CONNECT WITH US: Visit Coe Financial Group: https://www.coefinancial.com Deena contact info: Linkedin: linkedin.com/in/deena-gabr-18a35673 Website:amunetcollective.com (Company) deenaabdul.com (Company) Email: [email protected] If you enjoyed this conversation, please LIKE, COMMENT, and SUBSCRIBE to Industry Leader Insights for more conversations with entrepreneurs, executives, and industry leaders. #Entrepreneurship #AthleteBranding #NIL #Leadership

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