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Explore I Went To Guatemala To Explain Why All Coffee Is Fermented with 488,831 views, 19,777 likes, and 1,231 comments. Experience the impact of this video content that has captured audience attention.

I hope you enjoy this one, it was a lot of work and I'm super grateful to Lucia Solis and everyone at the farm for all their hard work on this! August 2026 update: All the green coffee has been sold to roasters around the world. The list of roasters is now public here: https://www.thefermentationproject.com/buy-a-tasting-kit We're working towards a live tasting event livestream on October 3rd 2026. October 2026 update: Here is the live tasting we filmed on October 3rd! https://youtube.com/live/_WTtnmkpA0I The Drip Feed is my new newsletter that we launched at the end of July 2026, it's wonderful and you can sign up here: https://thedripfeed.coffee Chapters: 0:00 Introduction: Coffee Fruit Is A Weird Fruit 0:52 Why I'm in Guatemala 1:21 The Upcoming Live Tasting 1:48 What Is Fermentation? 3:00 Rot & Fermentation 3:33 The Wet Mill 4:54 The Washed Process Explained 5:16 Are Coffee Farmers Flavour Designers? 5:53 Let's Get Into A Fermentation Tank 6:30 The Fermentation Project - The Journey Of 4 Different Processes 8:58 How Do You Know When Fermentation Has Finished? 11:14 Temperature & pH Readings 12:01 What Is Typical Across The World 13:07 Lactobacillus & Salt 14:50 Definitions: Anaerobic 16:44 It's About The Microbes 17:15 What Are People Adding To Fermentation Tanks? 17:56 Definition: Coferments 18:54 Definition: Infusion 19:59 Adding Artificial Flavour To Coffee 20:55 The Importance Of Properly Drying Coffee After Processing 23:04 This Blows My (Tiny) Mind 24:00 Conclusions Other Links: Patreon: https://www.patreon.com/jameshoffmann Limited Edition Merch: https://geni.us/TensHundredsThousands Instagram: https://www.instagram.com/jimseven Twitter: https://www.twitter.com/jimseven My Books: I wrote the foreword and afterword to Julian Baggini’s The Book of Coffee*: https://geni.us/thebookofcoffee How to Make The Best Coffee At Home*: https://geni.us/howtomakethebestcoffee The World Atlas of Coffee*: https://geni.us/worldatlasofcoffee The World Atlas of Coffee Audiobook*: https://bit.ly/worldatlasofcoffeeaudio The Best of Jimseven*: https://geni.us/bestofjimseven Things I use and like: My old glasses: http://bit.ly/boldlondon My new glasses (Sept 2024 onwards): https://bit.ly/thenewglasses My hair product of choice*: https://geni.us/forthehair (*Affiliate links which may earn us a commission) Take your films to the next level with music from Musicbed. Sign up for a free account to listen for yourself: https://fm.pxf.io/c/3565675/1347628/16252

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