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Explore Mind over pain: the placebo experiment that changed everything with 1,441 views, 68 likes, and 1 comments. Experience the impact of this video content that has captured audience attention.

This is one of the most fascinating placebo studies I’ve ever come across. Fabrizio Benedetti, at the University of Turin, injected capsaicin (chillis) into the hands and feet of 173 volunteers. But before doing so, the team applied placebo cream to one hand or one foot and not the other. The volunteers believed it was a local anaesthetic. Amazingly, pain was reduced only on the hand or foot that had the placebo cream rubbed on it and not the other. And the brain produced its own natural version of morphine (endogenous opioids) only in the region corresponding to where the placebo cream was rubbed. This sort of ‘specificity’ underpins why visualisation works when we visualise one body part and not another. It’s only the part we visualise that’s affected. Here’s the reference: F. benedetti et al.,(1999) ‘Somatopic activation of opioid systems by target-directed expectations of analgesia’, Journal of Neuroscience, 19(9), pp3639-3648 . #placebo #brain #mindbody #visualisation #vizualization

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