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The Business of Building Trust & Navigating Scale with Plum Goodness & DTDC | Episode 2 Analytics Table

Income Estimates for The Business of Building Trust & Navigating Scale with Plum Goodness & DTDC | Episode 2

Based on this YouTube video's total view count of 41.7K views and industry-standard rates, the estimated total earning is $29 - $83 through ad revenue. Historical data is not yet available to calculate daily, weekly, or monthly averages.

About The Business of Building Trust & Navigating Scale with Plum Goodness & DTDC | Episode 2

Explore The Business of Building Trust & Navigating Scale with Plum Goodness & DTDC | Episode 2 with 41,702 views, 127 likes, and 1 comments. Experience the impact of this video content that has captured audience attention.

How do you build a sustainable direct-to-consumer brand that stands the test of time, embraces transparency, and successfully thrives across India’s highly diverse market landscape? In this insightful second episode of "Behind India's D2C Revolution" presented by Forbes India & DTDC, host Avanne Dubash sits down with Shankar Prasad (Founder & CEO, Plum Goodness) and Abhishek Chakraborty (CEO, DTDC) to decode the evolving D2C playbook in India. From rejecting the massive fairness cream market 12 years ago to leading the clean, vegan beauty movement, Shankar shares how staying true to core brand values builds ultimate consumer trust. Meanwhile, Abhishek sheds light on the massive surge in consumer demand within Tier-2 and Tier-3 cities, explaining how integrated, category-specific supply chains have become the backbone of local brand expansion. Key Takeaways from this Episode: The Power of 'No': Why Plum decided to bypass mainstream skin-lightening products to prioritize authentic skin health. The New Growth Engines: How the digital explosion is making hyper-local and non-metro consumers the true drivers of product innovation. The Omni-Channel Equation: Why building an integrated, multi-channel logistics strategy prevents operational and financial risk. AI in E-Commerce: How generative AI is democratizing content creation and accelerating product formulations. Gen Z Demands: Meeting the expectations of a consumer base looking for clarity, joy, and experience rather than just a transaction. About the Series: Forbes India & DTDC Present "Behind India's D2C Revolution" brings you front-row perspectives from the founders and innovators shaping the future of Indian consumption, detailing what it truly takes to build, scale, and maintain a direct-to-consumer brand in today's dynamic ecosystem. Subscribe to the channel for more episodes and exclusive business insights! #ForbesIndia #DTDC #BehindIndiasD2CRevolution #D2CBrands #PlumGoodness #StartupIndia #Logistics #SupplyChain #Ecommerce #GenZ #IndianStartups #BusinessStrategy

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