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The Cult French Watch Brand for People Who Care About Style! (March LA.B Hands-On) Website: WatchDNA.com IG: ‪@watchdna‬ TikTok: WatchDNA Email: [email protected] Forget the standard luxury watch clones this brand is building a community for the cool side of the watch world. Live from the Geneva showroom, WatchDNA host Thomas sits down with Alain Marhic, the visionary co-founder of March LA.B, to explore the incredible surf-and-style-driven history behind this ultra-refined French watch brand. Launched 14 years ago in 2011, March LA.B blends the laid-back West Coast vibe of Los Angeles with the historic, coastal surf culture of Biarritz, France (the "French California"). Fun fact: the brand's co-founding designer is none other than Jerome Mage, the legendary mastermind behind the global luxury eyewear empire Jacques Marie Mage! Alain shares his personal "Eureka" moment, transitioning from designing extreme action sports watches at Quicksilver to building a high-character, affordable luxury horology brand. We get an exclusive hands-on look at three signature March LA.B timepieces: • The Mansart Mon Segond: A striking 1970s-inspired architectural dress watch featuring an octagonal case, matching octagonal sub-dials, an offset small seconds hand at 7:00, and March LA.B's unmistakable signature green see-through case back. • The Lady Mansart: The highly successful, scaled-down feminine counterpart that offers genuine high-end French design and luxury wrist presence without the inflated price tags of legacy maisons. • The 2026 Manual-Wind Slim Dress Watch: A brand-new mechanical release featuring an incredibly ultra-thin, aggressive angular case, a manual hand-winding Swiss movement assembled in France, and a mesmerising engraved honeycomb texture dial. Discover why top global retailers who stock Rolex are now bringing March LA.B into their showcases. If you want a timepiece that guarantees you won't see it on anyone else's wrist, this is a brand you need to know. Read our complete independent brand profiles and explore world watch guides at: https://watchdna.com/marchlab Don't forget to LIKE, COMMENT, and SUBSCRIBE for more luxury watch event coverage, independent microbrand spotlights, and hands-on watch reviews! Timestamps 0:00 - Inside the March LA.B Community: The "Cool Side" of Watches 1:04 - 1970s Vibe & French Refinement: The Core DNA Explained 1:27 - From Biarritz to Los Angeles: The Jacques Marie Mage Connection 2:05 - The History of Biarritz & Coco Chanel's Early Influence 2:31 - Alain's Watch Virus: Transitioning from Quicksilver to Baselworld 4:15 - Hands-On: The Octagonal Mansart Mon Segond & Signature Green Caseback 4:54 - A Family Affair: Thomas's March LA.B Connection in France 5:14 - Hands-On: The Elegant Lady Mansart Collection 6:19 - Relaunch First Look: The Ultra-Thin Honeycomb Mechanical Manual-Wind 7:02 - The Ultimate Pitch: Why Wear a Watch Nobody Else Has? 7:40 - Global Expansion: From Paris Boutiques to International Retailers #MarchLAB #WatchDNA #JacquesMarieMage #FrenchWatches #MicrobrandWatches #Mansart #BiarritzStyle #LuxuryWatches #WatchCollector #Horology #ManualWind #DressWatch #IndependentWatchmaking

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