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NCS Colour on the evolution of the industry

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About NCS Colour on the evolution of the industry

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Together in colour: NCS Colour on the evolution of the industry In this film, Elin Askfelt, CEO of NCS Colour, reflects on the company’s 80-year journey – from its founding in 1945 with the mission to create a universal language for colour communication, to today’s trusted partnerships across more than 90 markets. Elin shares insights on the role of colour as a universal tool, the value of collaboration with customers and the importance of innovation in shaping the future of colour. This film is part of the campaign Together in colour, produced in honour of the 80-year anniversary of NCS Colour. The campaign brings together insights and stories from our partners to celebrate the value of colour and the collaborations that have shaped our journey. Discover all films from the Together in colour series: https://www.youtube.com/watch?v=-ujDsoudzBI https://www.youtube.com/watch?v=cwWJd9hqx78 https://www.youtube.com/watch?v=va5sSgSValE https://www.youtube.com/watch?v=Gv5rFfW2Jow https://www.youtube.com/watch?v=5yRI01Ms2eA https://www.youtube.com/watch?v=FDoidecr7Ow https://www.youtube.com/watch?v=KUSaysK1FEU https://www.youtube.com/watch?v=eIGvYzIwm4I Learn more about the full campaign: https://www.ncscolour.com/pages/together-in-colour This campaign is filmed by Pontus Fall AB and produced by NCS Colour. © 2025 NCS Colour AB. All rights reserved.

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