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Explore Fred Noe: The State of the Bourbon Biz & The Future of the Jim Beam Legacy with 3,634 views, 5 likes, and 1 comments. Experience the impact of this video content that has captured audience attention.

I’m sitting down with a true legend of the industry—Fred Noe, 7th Generation Master Distiller of Jim Beam. With so much noise surrounding the bourbon business right now, from production news at the Clermont plant to talk of an industry "calibration," I wanted to get the perspective of the man who has seen it all. In this episode, I dive into the reality behind the headlines, what it was like growing up in a bourbon dynasty, and how Fred is preparing the next generation for what’s coming. It’s an incredibly insightful look at the strategy, the history, and the future of the world’s best-selling bourbon. Watch now to hear Fred’s take on where the industry is headed next! This episode is proudly sponsored by: Town & Country Ford – Your local destination for the best deals. Visit fordlouisville.net The Kentucky Bourbon Festival – Returning to Bardstown Sept 10–13th! Don’t wait—get your tickets now at kybourbonfestival.com Where to find the podcast: Catch every episode on YouTube, Spotify, iHeart, Apple Podcasts, or tune in to the broadcast on WBNA and 970 AM.

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