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Explore Why The $200 Billion Coffee Industry Needs A Genetic Makeover with 3,959 views, 41 likes, and 6 comments. Experience the impact of this video content that has captured audience attention.

Will climate change, geopolitical pressures, and inflation put an end to your daily cup of coffee? In this episode of Built Different, Forbes’ Maggie McGrath sits down with Dr. Jennifer "Vern" Long, CEO of World Coffee Research, to discuss the urgent, 14-year race to future-proof the global coffee supply. Dr. Long explains why the coffee industry suffers from a massive innovation gap and why the secret to saving the industry lies in treating coffee trees like racehorses to breed new, climate-resilient varieties. 00:00 Introducing Dr. Jennifer "Vern" Long 05:19 The Real Reason Coffee Prices Are Rising 09:35 Why There's A Lack Of Coffee Varieties 14:00 Inside The 14-Year Science Of Coffee Breeding 20:56 How The Industry Survived Public Funding Cuts 27:16 The Future Of US-Grown Coffee Read the full story on Forbes: Subscribe to Forbes on YouTube: https://www.youtube.com/user/Forbes?sub_confirmation=1 Subscribe to FORBES on YouTube: https://www.youtube.com/user/Forbes?s... Become a FORBES Member: https://account.forbes.com/membership… Gain unlimited access to Forbes' premium journalism, including breaking news, in-depth investigative reporting, daily digests, and exclusive insights. As a member, you'll get VIP access to live events featuring industry leaders, exclusive premium video content, and a seamless, ad-light browsing experience with unlimited article saving. Stay Connected Forbes newsletters: https://account.forbes.com/newsletters Forbes on Facebook: http://fb.com/forbes Forbes Video on X: https://x.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://www.forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.

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