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🎙️ The Real Cost of Building a Business (No Shortcuts, No Hype) Most people think building a business is one big break, one lucky deal, and you're set. It's not. In this episode of The Middle Class Podcast, Moshe Alpert sits down with Alex Edelman, former Mayor of the Village of Lawrence, NY, for a real and unfiltered look at what building a business actually looks like. From jewelry sales on commission to a healthcare business empire, a contractor lien crisis, partnership buyouts, and a string of adjacent businesses built almost by accident, Alex breaks down the reality behind decades of building, scaling, and surviving in business. He shares how he started with no money, no formal business training, and a confidence he can't fully explain — and how 15 years of perseverance turned into a healthcare facility empire, a school bus company, an ambulette fleet, a payroll firm in 15 states, and four terms as mayor. This conversation isn't about hype or shortcuts. It's about how the business actually works — and what it really takes to succeed. ⏱️ Episode Breakdown 00:00 — Cold open: regulation vs. competition today 00:45 — Welcome & introducing Alex Edelman 02:09 — Immigrant background: Romania to Baltimore to Lakewood 06:05 — Why confidence (not book smarts) gets you into business 09:03 — The self-analysis everyone skips before choosing a path 12:21 — Early lesson: speaking up to a 30-year manager 17:53 — Jewelry business: competitive market, $75/month rent, 10% commission 22:03 — Walking away from a partnership offer he didn't want 22:44 — Why he chose healthcare — and the bed-count business model 24:39 — Building a state association from nothing to 90 facilities 26:45 — Scaling from 53 to 120+ beds across three counties 31:06 — 12 partners down to 3: how partnership buyouts actually work 32:39 — The contractor lien crisis: $500K in liens, finishing the build himself 33:05 — Business financing: loan-to-value ratios explained 36:13 — Why asking for advice isn't embarrassment 37:07 — The Bellport mistake: bad management, bad location 41:34 — "There's no big magic to business" — perseverance over shortcuts 41:53 — Buying the RivLab school bus company 46:13 — Starting an ambulette company by watching his own parking lot 48:49 — Building a payroll company because he had 1,500 employees 50:32 — Why spousal support isn't optional 51:31 — The solar energy investment 52:22 — Becoming a trustee, then mayor of Lawrence, four terms 56:41 — Community building: Darchei Torah, TAG, Seach Yitzchok 58:23 — Closing advice: work hard, be honest, say tehillim every day 📌 In This Episode, You'll Learn How to know if you're actually suited for business — or for something else Why it took 15 years to feel genuinely profitable, and why that's normal How to structure and unwind partnerships as your leverage grows What to do when a contractor crisis threatens to sink your project How one core business can spin off into several adjacent ones Why asking for advice isn't a weakness — it's how deals get done right What loan-to-value ratios mean for how much of your own money you need 🧠 Quote from the Episode "The magic to business is perseverance and hard work." 👤 About the Guest Alex Edelman Former Mayor of the Village of Lawrence, NY. Built and operated healthcare facilities, an ambulette company, a school bus fleet (RivLab), a payroll company, and a solar energy venture over a multi-decade career. 💼 About the Host Moshe Alpert, CLU®, CFP®, ChFC®, RICP®, AEP® Founder & CEO of Ceremian Financial. Moshe helps families and professionals make clear, values-based financial decisions around income, investing, and long-term stability. 🌐 Website: https://www.ceremian.com 💼 LinkedIn: https://www.linkedin.com/in/moshe-alpert-clu®-cfp®-chfc®-ricp®-aep®-b40401156 🔗 CONNECT & SUBSCRIBE 📧 Questions? Email: [email protected] ⭐ Leave a 5-star review to help more people find the show 🎧 Listen on Spotify & Apple Podcasts https://open.spotify.com/show/3j5CZsshpbtkil5rS3sVs7?si=ed5065b3ac114cde 🎛️ PRODUCTION CREDITS Produced & Edited by: BIG Productions – Gidon Orman 🎙️ Contact: [email protected]

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