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Explore 110 - 101 Shops. 50 States. One Big Leasing Question. with 1,986 views, 2 likes, and 0 comments. Experience the impact of this video content that has captured audience attention.

Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ shares insights from his digital shopping experiment across 101 apartment communities, highlighting the impact of AI, automation, and human connection in leasing processes. In this episode: - Impact of AI on leasing response times - The importance of human interaction in leasing - Concessions and incentives in apartment marketing - Response and engagement rates in digital leasing - Use of automation and personalization in communication Chapters 00:00 Introduction to the Digital Apartment Shopping Experience 03:47 Response Rates and Communication Channels 06:46 The Role of AI in Leasing Responses 09:57 Human Connection in the Leasing Process 12:31 The Concessions Arms Race 15:42 The Importance of Personalization in Communication 18:30 The Balance Between Automation and Human Touch 21:47 Final Thoughts on the Future of Leasing 🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://www.multifamilymedianetwork.com/ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!

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