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In this interview from Dell Technologies World, Rob Bruckner, president of commercial client solutions at Dell Technologies, joins theCUBE's John Furrier and theCUBE + NYSE Wired's Gemma Allen to discuss the reimagining of the PC as the ultimate AI endpoint in the era of agentic computing. Bruckner explains how the first wave of NPU-based AI PCs set the stage but fell short of the heavier workloads needed to deliver real value — and how Dell is now redefining the category around machines built for agentic workflows, requiring 32 to 64 gigabytes of memory, high memory bandwidth and integrated AI compute. He introduces OpenClaw, NVIDIA's composable agentic framework, as a pivotal shift in personal computing, noting that Dell is wrapping it with enterprise security and manageability to make it viable for commercial deployment at scale. The conversation also explores the economics of running AI locally, with Bruckner underscoring how on-device inference gives developers a token budget playground — the freedom to experiment without the risk of runaway cloud costs. The discussion references a scenario where a single developer burned through $3,400 in token costs in one day, illustrating why local AI is not just a performance decision but a financial one. He outlines Dell's Precision lineup as the hardware answer: a tiered range from mobile RTX-equipped machines to fixed workstations housing the GB10 and GB300, purpose-matched to the complexity of any agentic workflow. From deploying forward-deployed engineers who bridge client and data center needs to retooling Dell's own internal workforce with agentic processes, Bruckner provides a roadmap for how organizations that master this hybrid operating model first will hold a durable competitive advantage. Find more SiliconANGLE news and analysis https://siliconangle.com/ Follow theCUBE's wall-to-wall event coverage https://siliconangle.com/events/ Learn about the latest theCUBE events https://www.thecube.net/ 00:00 - Intro 00:02 - The Dynamic Revolution of AI and PC Integration 04:12 - Navigating AI on Personal Computers: Challenges, Opportunities, and Cost Management 09:12 - Future of Computing with Agents 11:40 - Designing Agentic Workflows 14:32 - Inversion in Computing Strategies 16:39 - Strategic Focus for the Future: Prioritization, Learning, and Simplification #theCUBE #DellTechWorld #theCUBEresearch #DellTechnologies #NVIDIA #AI

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