

Lost Bushmen Funniest Indian Lemon Drink TV Commercials | Thirsty? Lemon Lemon Lemon
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Thirsty? Lemon Lemon Lemon Lost Bushmen Funny Indian Lemon Drink TV Commercials LMN, Parle Agro's lemon-flavored beverage, will satisfy your thirst this summer with five hilarious television commercials as part of a campaign titled 'Lost bushmen'. The commercials are set in the natural habitat of the Kalahari Dessert. It is said to be one of the driest places on Earth. In 25-seconds long TV ads, the campaign series documents the Bushmen’s quest in their search for water. Below-the-line and on-ground activities are also included in the plan. Chairman and chief creative officer Sajan Raj Kurup said: “The lost Bushmen series is an edgy take on thirst. It’s a deviation from the kind of humor we are used too. They are really crazy films and I’m sure they’ll break through the clutter in a big way. The humor very clearly targets a younger audience.” Indian agency Creativeland Asia has invited Phenomena Bangkok’s top director, Thanonchai Sornsriwichai, to the project. This is the first time Sornsriwichai has done work in the Indian market. Nadia Chauhan, joint managing director and chief marketing officer at Parle Agro, explains that the lemon drinks segment is growing rapidly. They have the need to make LMN stand out and rock the boat in the market. 00:01 The last drop 00:24 Tummy 00:49 Tap 01:10 Cheetah 01:29 The water hose Credits: Project Lost Busmen Client: Parle Agro Creative agency: Creativeland Asia Chief creative officer: Sajan Raj Kurup Executive creative director: Vikram Gaikwad Creative director: Anu Joseph Copywriters: Sajan Raj Kurup, Anu Joseph, R Venkatraman, Vinit Bharucha Client servicing: Darpan Banthia, Jay Gala Production company: Phenomena Bangkok Director: Thanochai Sornsriwichai Post-production company: Oriental Post Bangkok Media agency: OMD Exposure Television Parle Agro Private Limited (stylized as Parlé Agro) is an Indian company that owns Frooti, Appy, LMN, Hippo and Bailley brands.
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