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Explore One $40 share from 1919 is worth $840,000 today with 33,875 views, 736 likes, and 1 comments. Experience the impact of this video content that has captured audience attention.

In 1919, a banker in Quincy, Florida noticed what his poorest customers still spent their last nickel on. Quincy was a poor tobacco town. Its banker, Mark W. "Pat" Munroe, saw that even people with almost nothing still found five cents for a Coca-Cola. When the company first sold shares in 1919, at $40 each, he told the farmers and widows at his bank to buy — and never sell — and even lent them the money. A year later the sugar crash knocked the shares down to $18; in the Great Depression they halved again. Quincy held on, and more than two dozen of its people became "Coca-Cola millionaires". One 1919 share has since split into 9,216 shares — worth about $840,000 today, plus over $300,000 paid out in dividends along the way. What would you buy with your last five cents? 👇 Sources: The Quincy story, Munroe, "more than two dozen millionaires", 7.5 million shares worth $375M in 1996 — https://www.tallahasseemagazine.com/quincys-drink-of-choice/ Quincy's Coke legacy, wealth diluted over time — https://www.floridatrend.com/article/15418/where-the-rich-reside "Sell anything else, but not the Coca-Cola stock"; the loans — https://www.wtxl.com/news/wtxl-road-trip-the-wealth-of-coca-cola-in-gadsden/article_5c86bc70-3574-11e5-a896-7bcb37037321.html Coca-Cola's 1919 sale and $40 share offering — https://en.wikipedia.org/wiki/The_Coca-Cola_Company The 1920 sugar crash — https://www.earlycoke.com/coca-cola-during-the-1920s Share prices 1919–1932 (NYSE tables, Commercial & Financial Chronicle, FRASER / St. Louis Fed) — https://fraser.stlouisfed.org/title/commercial-financial-chronicle-1339 "Battered … by more than 50%, to $19.50" (Buffett, 1993 letter) — https://www.berkshirehathaway.com/letters/1993.html 1 share of 1919 = 9,216 shares (stock splits) — https://investors.coca-colacompany.com/stock-info/splits Dividend history — https://investors.coca-colacompany.com/stock-info/year-end Why a Coke cost a nickel for 70 years (NPR Planet Money) — https://www.npr.org/sections/money/2012/11/15/165143816/why-coke-cost-a-nickel-for-70-years Pictures: Coca-Cola bottle — Hariadi, edited by Bruce The Deus / Wikimedia Commons, CC BY-SA 3.0 (https://commons.wikimedia.org/wiki/File:Coca_Cola_glass_bottle_transparent.png). Coca-Cola logo — Wikimedia Commons, public domain (trademark of The Coca-Cola Company). Streets of Quincy: © OpenStreetMap contributors (ODbL). Map: Natural Earth (public domain), US state lines: US Census (public domain). The 1919 houses, shops, bank and store are drawn, not their real buildings. Music: "A Cute Ghost Story" by mmaudio (Pixabay). Not financial advice. #shorts #history #cocacola #florida #money

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