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Explore Stop Dreading the Switch: A Modern AMS Built for Associations and MLSs | Relevate with 3,407 views, 2 likes, and 0 comments. Experience the impact of this video content that has captured audience attention.

Most association and MLS leaders already know their AMS is holding them back. The workarounds pile up. Staff lose hours to a system that was supposed to make work easier. And the member experience never quite matches what people expect. But almost nobody switches, because moving your AMS has always felt too risky, too disruptive, and too expensive to be worth it. That math has changed. In this RE Technology panel, WAV Group CEO Marilyn Wilson sits down with Mark Richburg, CEO of Relevate, and two association executives who actually made the move: Hugh Gordon, CEO of the Frederick County Association of REALTORS, and Dean Anderson, CEO of the Placer County Association of REALTORS. They get candid about what finally pushed them to switch, what the transition actually felt like, and what surprised them most, from going live in the middle of a billing cycle to configuring the entire system in about a day. A few numbers worth knowing: More than 40 years focused exclusively on REALTOR associations and MLSs, serving 550,000+ real estate professionals across North America 70+ associations and MLSs on the platform, with about 24 more in the queue to onboard Placer County's CEO configured his entire system himself in about a day, and was live within 48 hours Frederick County went live in the middle of a billing cycle, and the automation handled the late fees and cutover on its own Closing out a system after almost 10 years, one association's books reconciled to zero, QuickBooks and the AMS matched 100% The only AMS vendor with a CPA on staff checking the developers' work, so the journal entries are GAAP compliant and hold up in an audit They also get into the TurboTax-style onboarding, the AI model that reads your old AMS data and drafts a recommended configuration in minutes, and data migration that brings over decades of member and billing history instead of holding it for ransom. Because everything (SSO, communications, events, billing, help desk, elections, committees) lives on one platform built specifically for this industry, there is far less to stitch together than the stack most associations run today. If you are an association or MLS executive who has been waiting for the right time to leave an AMS you have outgrown, this one is worth the 45 minutes. Interested in a personalized demo? Reach out to the Relevate team at www.letsrelevate.com. Chapters: 00:00 Introduction: why switching your AMS feels impossible 02:16 The hidden cost of staying in the wrong AMS 05:10 Relevate 101: 40 years, one platform, four products 12:12 "What finally broke me": two association CEOs on their last straw 17:18 Balancing the checkbook for the first time in 10 years 22:35 Going live in the middle of a billing cycle 31:05 The TurboTax onboarding and the AI that reads your old data 37:17 Data migration without the ransom: keeping 20 years of history 42:17 Why the right AMS frees your staff instead of replacing them

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