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Color-Changing Car Is BMW's Newest Gimmick

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Explore Color-Changing Car Is BMW's Newest Gimmick with 330,031 views, 5,403 likes, and 1,163 comments. Experience the impact of this video content that has captured audience attention.

BMW’s new i Vision Dee was built with all the bells and whistles one would expect from German engineering, but it’s wrapped in E Ink technology, similar to a tablet or e-reader, that will change the color of the car’s exterior. The company showed off the midsize car at the 2023 Consumer Electronics Show. Dee, which stands for Digital Emotional Experience, can shift into 32 different shades. If the driver is feeling indecisive, Dee can be a combination of colors at the same time.

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