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✅ Building a Premium Skincare Subscription Brand: Insights and Tips 👇👇@Tash_courtenay 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠Join us on this episode of Founder Stories hosted by Triffin, where Tash Courtenay Smith interviews Sophie Kerbegian (Jones), co-founder of Klira. The discussion covers the growth of the subscription model targeting the top 5% of skincare spenders, the importance of consistent skincare routines for long-term results, and the zero waste approach of the product. We also delve into key business strategies including cash flow management, manufacturing, international expansion, and using metrics for success. The founders share valuable advice on perseverance, financial management, and hiring the right team to scale effectively. Tune in for expert insights and practical tips for aspiring entrepreneurs. 🔶Timeline 💠00:00 Building a Subscription-First Skincare Brand 💠00:19 Targeting Premium Skincare Consumers 💠01:15 Zero Waste and Freshly Made Products 💠01:42 The Role of Trien in Business Growth 💠02:27 Startup Challenges and Successes 💠03:09 Effective Skincare Routine Tips 💠04:17 Advice for Aspiring Entrepreneurs 🔶 WATCH MORE VIDEOS ✅ Building a Bespoke Skincare Brand: Insights from Klira Co-Founder 👉 https://youtu.be/4MPBHQjEhT8 ✅ Building a Skincare Empire: Sophie’s Journey with Clearer Skin | Founder Stories 👉 https://youtu.be/PPgRKiaobVE ✅ Navigating Tariffs and Supply Chain Disruptions: The Crucial Role of CFOs 👉 https://youtu.be/t162YBVS4_E ✅ From Kitchen Table to Market Leader The Perfect Ted Journey with Levi 👉 https://youtu.be/XjgzZn8Vb6c ✅ Valerie Evers from Five Seasons Ventures on Investing in Consumer Brands 👉 https://youtu.be/hrKT8m73a-c ✅ Ask for Help: Unlock Success & Overcome Imposter Syndrome 👉 https://youtube.com/shorts/OyZltmlAQcY ✅ Building High-Performing Teams: See People Grow! 👉 https://youtube.com/shorts/E6XPrHRVu3o ✅ Inspiration, Education, and Connection: Tash's E-Commerce Event Kickoff 👉 https://youtu.be/nPVNGdr2bcY ✅ Crush Fear of Failure & Embrace Creator Consciousness 👉 https://youtu.be/-vKmHjzdsHM ✅ Building Brand Legends: Insights from Leon Hughes of Piper Private Equity 👉 https://youtu.be/0eaW0wno0c8 💠 Linkedln: 👉 https://www.linkedin.com/in/natashacourtenaysmith/ 💠 Instagram: 👉 https://www.instagram.com/tash_courtenay/ 💠 Follow on TikTok: 👉 https://www.tiktok.com/@tash_courtenay_smith 💠 Twitter: 👉 https://x.com/tash_courtenay?lang=en 💠 Work with me: 👉 https://www.tash.partners/work-with-me 💠 Tash Talks: 👉 https://www.tash.partners/tash-talks-partnerships 💠 The Notting Hill Shopping Bag: 👉 https://www.nottinghillbag.com/ 💠 Join my community: 👉 https://www.tash.partners/newsletter-sign-up #tashcourtenaysmith #tiktokmusic #songcreation #songreleasejourney #nottinghillcompany #entrepreneurialsuccessstories #personalbranding #digitalmarketing #Howtomonetizeablog #businesssuccessfully #successfulstartup #socialmediamarketing #howtostartanonlinestore #socialmediatips #besttiktokmarketing #dtcbrandgrowth #maximizingcustomer #ecommercegrowthstrategies #successfuldigitalproduct #smallbusiness#nottinghillshoppingbag #nottinghill #nottinghillcompany #nottinghilltok #ukfashion #uk #shoppingbag #totebag #nottinghillcompany #nottinghillcompany #london #money #recruitment #hiringright #ecommercebrands #leadership #tashtalks #scalingbrands #founderjourney #podcast #founder #motivation #ceo #onlinebusiness #onlineshopping

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