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Why Good Ideas Die in Meetings and How to Fix Your Team Culture Building a winning innovation strategy starts with a simple behavior: saying yes long enough to evaluate an unconventional idea. In this episode of The Ascend Podcast Founder Frequency series, host Geetanjali Gera sits down with Danny Nathan, Founder and CEO of Brooklyn based innovation, product design, and venture building studio Apollo 21, to explore how leaders can turn creative experiments into scalable products. What you will learn in this conversation: • Why a rejected $1M Mrs. Butterworths talking syrup bottle pitch exposed how organizational silos kill great brand ideas • How to apply the Cosmic Yes and Fail Beautifully mindsets from acting school to build a fearless innovation culture • How Apollo 21 uses its modular Mission Control framework to build single pane operational software for security, sports, and finance clients • What working on machine learning, computer vision, and video metadata looked like in 2014 at Tagasauris compared to modern AI automation • How to use the Crawl Walk Run framework to explain MVPs and product market fit to corporate stakeholders • Why napkin stage founders must use customer development to validate demand before building a product • How to balance client delivery with building a consistent sales pipeline in a services and venture studio business TIMESTAMPS / CHAPTERS 00:00 - Why Innovation Culture Needs Permission to Be Wrong 00:57 - Welcome to The Ascend Podcast Founder Frequency Series 01:48 - What Is Apollo 21 Mission Control Operational Software 04:27 - Why Danny Left Traditional Advertising Agencies 04:55 - The $1M Mrs. Butterworths Talking Syrup Bottle Story 08:26 - Joining Poke NY During the iPhone and Social Media Shift 10:48 - Leading Product at AI Company Tagasauris in 2014 12:23 - Machine Learning in 2014 vs Modern AI Automation 14:53 - Fail Beautifully and the Cosmic Yes Philosophy 17:00 - How to Build a Culture of Innovation in Your Company 20:23 - The Crawl Walk Run Framework for MVPs and Product Market Fit 22:32 - Balancing Execution and Sales Pipeline in a Services Business 24:43 - Client Work vs Venture Building vs Launchpad Pre Accelerator 27:51 - Future Goals for Apollo 21 and Where to Find Danny Nathan CONNECT WITH DANNY NATHAN (GUEST) • Apollo 21 Website: https://apollo21.io • Danny Nathan Leadership Profile: https://apollo21.io/leadership/danny-nathan • Innovate, Disrupt, or Die Newsletter & Podcast (spoken as innovatedisrupt.com in episode): https://www.innovatedisruptordie.com • Danny Nathan Personal Portfolio (1Amongmany): https://1amongmany.com • Danny Nathan on LinkedIn: Search "Danny Nathan" or handle "1amongmany" on LinkedIn (exact profile URL needs checking) CONNECT WITH GEETANJALI GERA & THE ASCEND PODCAST (HOST) • AI Ascend Partners Website: https://www.aiascendpartners.com • The Ascend Podcast on YouTube: https://www.youtube.com/@AI-AscendPartners • Geetanjali Gera on LinkedIn: Connect via https://www.aiascendpartners.com (direct personal profile URL needs checking) TOOLS & BRANDS REFERENCED IN THIS EPISODE • Apollo 21 Mission Control Platform: https://apollo21.io #InnovationStrategy #ProductDevelopment #VentureBuilding

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