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PhlexSync: Building Caregiving Tech From Lived Experience Abdalla speaks with Ana Jones, founder of Phlex65 and the PhlexSync platform, about how years of hands-on senior care work shaped a product built to support caregivers, families, and agencies. The conversation focuses on workforce activation, better matching, trust, and how technology can help older adults age in place with more dignity and support. Learn more at phlex65.com Key topics * In this episode, Ana Jones shares how her path into senior care began with gerontology research at San Jose State and evolved into decades of work across home care, day programs, and care management. * She explains why legacy systems fall short: agencies often juggle separate tools for scheduling, case management, clock-ins, payroll, and tracking instead of using one cohesive workflow. * Ana describes PhlexSync as a platform designed to activate and optimize the caregiver workforce by finding available workers, expanding the caregiver pool, and making better use of existing capacity. * She emphasizes that good matching in senior care is about more than availability and location, especially for conditions like dementia where empathy, compassion, and specific skill sets matter. * The conversation highlights the importance of building from the caregiver and family experience first, not retrofitting caregiving onto generic software. * Ana explains how trust is built through high-touch support, background checks, vetting, and real relationships with hospitals, rehab centers, case managers, social workers, and doctors. * She outlines the broader vision: helping agencies, health plans, and other care providers manage workforce needs while also improving pay, workload tracking, and support for caregivers. * Funding, policy compliance, and caregiver engagement emerge as major challenges in building a marketplace that serves both clients and workers. * The episode looks ahead to the silver tsunami, with aging populations and chronic disease increasing demand for home care across the US and beyond. * Ana also shares how AI could help with matching, interpreting activity notes, and improving care plans over time. * The platform is launching with support for five or six languages, with plans to expand nationally as it grows. * Phlex65 is currently targeting other healthcare agencies, home care agencies, and health plans as part of its roadmap. Timestamps (00:00) Welcome and why Phlex65 matters (00:40) Ana’s path from gerontology research into senior care (01:03) Early lessons from technology gaps in home care (02:08) Why lived experience matters in caregiving software (03:39) The biggest misunderstanding about family caregiving (05:07) Why PhlexSync was built to solve agency workflow gaps (07:42) What good matching means in dementia and chronic care (09:25) How caregiver-first design changes the product (11:07) Building trust through high-touch care and transition support (12:56) The long-term vision for workforce optimization (15:10) Biggest challenges: funding, engagement, and policy (16:52) Preparing for the silver tsunami of aging adults (19:26) Where AI fits into matching and care planning (20:18) Launching with multilingual support (21:08) Roadmap: agencies, home care, and health plans (21:56) What Phlex65 means and who it serves (22:34) Open invitation for aligned partners and resources Notable quotes “Caregiving has primarily always fallen to families.” “We want to be able to use technology to align people with the skills that they have.” “Some of the best platform founders aren't the ones who study the problem from afar. They are the ones who lived inside it first.”

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