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Here's what you don't know about Matt Ezyk.

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Matt Ezyk is Senior Director of Ecommerce Engineering at Hanna Andersson — ex-Pet Supermarket, ex-Accenture (Disney consulting years), and a self-professed ecommerce Swiss Army knife. He's also one of the few leaders in this industry who'll talk AI and omnichannel without trying to sell you a silver bullet. Before any of the tech career, he was a hired-gun bass player in the Massachusetts scene — the kind who'd get a call on a Friday, show up Saturday cold, and kill it. That blending-instrument brain is still how he runs his engineering teams today. In this episode Vinny and Matt get into: – Growing up in the '90s in Massachusetts, hockey, and why the decade felt simpler – The creativity–technology tightrope most engineers don't walk – The hired-gun musician life and what it taught him about leadership – How he filters the noise — and why the OpenAI shopping pullback was a "where there's smoke, there's fire" moment – The personal GPT he built that hits the Instacart API and has his groceries waiting when he lands home – Servant leadership, BNI, and the cell phone store years that started it all – Why AI is augmentation, not replacement — and how to be 5x better in 2026 – Career as a song: Matt's pick might surprise you A generous, grounded conversation with one of the kindest operators in the business. Chapters 00:00 — Welcome to the bus 01:30 — Meet 17-year-old Matt: hockey, bass, and the '90s 04:20 — The creativity–technology tightrope 07:10 — Self-taught musician, almost-college-dropout 09:00 — The hired-gun life: show up cold, play what's on the page 12:00 — Bass player to servant leader 14:30 — AI, Suno, and humming songs into your phone 16:00 — Are we shoehorning shopping into generative AI? 17:30 — Matt's personal GPT and the Instacart API 20:00 — Generosity, BNI, and the cell phone store years 23:00 — Hockey, defense, and the blending instrument 25:00 — Filtering the noise: the OpenAI shopping pullback 27:30 — AI as augmentation, not replacement 30:00 — If your career was a song right now… 31:30 — Wrap: where to find Matt Connect with Matt LinkedIn: https://www.linkedin.com/in/mattezyk (confirm handle) The Struggle Bus is a V Spot show. Hosted and produced by Vinny O'Brien. Substack → https://thevspot.substack.com LinkedIn → https://www.linkedin.com/in/vinnyobrien New episodes every [schedule day]. Subscribe so you don't miss one. #ecommerce #AI #omnichannel #leadership #HannaAndersson #retail #TheStruggleBus

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