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How Coca-Cola Makes Money

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About How Coca-Cola Makes Money

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Surprisingly enough, Coca-Cola doesn’t actually make its money by selling the bottled Coke you drink. If you peel back the layers of this global empire, you won't find a beverage manufacturing company. Instead, you will find a massive intellectual property and marketing firm that has perfected the "Asset-Light" business model. In this video, we break down the invisible economics of The Coca-Cola Company.

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