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Explore Gen-Z Is TAPPING OUT of the Trades. Here's the Real Reason. with 323,397 views, 5,729 likes, and 2,396 comments. Experience the impact of this video content that has captured audience attention.

Everyone says Gen Z is too soft for the trades. Fewer than 1 in 3 apprentices finish what they start — so it must be the kids, right? That's the video I sat down to make. Then I pulled the data, and the whole story fell apart. Apprenticeship washout isn't new — it was happening decades before the oldest Gen Zer was born. This is the real reason people quit the trades, traced back to a single decision made 50 years ago. No hot takes. Just receipts. IN THIS VIDEO: ▸ Why completion has sat under 35% for decades — long before Gen Z ▸ The 22-point completion collapse between the classes of 1994 and 1998 ▸ What an Oregon study found actually keeps apprentices from quitting ▸ The union apprenticeship — and why it's been vanishing since the 1970s ▸ Who dismantled it, and how "cheaper" broke the pipeline 👇 Union journeymen — was your apprenticeship worth it? Sound off in the comments. Subscribe for more Hard Hat Economics. ═══════════════════ SOURCES & CITATIONS ═══════════════════ COMPLETION / WASHOUT Overall completion under 35% — American Institutes for Research: https://www.air.org/resource/brief/improving-apprenticeship-completion-rates Construction cohorts (59%→37%), union vs non-union (47% vs 30%), ~92-week median before washout — U.S. Government Accountability Office (GAO): https://www.gao.gov Every-trade, 10-state study — Mathematica Policy Research for the U.S. Dept. of Labor 335,212 apprentices; non-union 77% higher odds of quitting (odds ratio 1.77) — Srikanth et al. (2024), The Economic and Labour Relations Review, Cambridge University Press: https://www.cambridge.org/core/journals/the-economic-and-labour-relations-review/article/factors-associated-with-construction-apprenticeship-completion-in-the-united-states/BB2D801B59504EFD87D698887BD1DBDE WHAT KEEPS THEM IN Childcare (+21–37% more likely to finish), combined supports (73% completion) — Kelly (2022), Oregon DOT Highway Construction Workforce Development Program: https://www.oregon.gov/odot/Business/OCR/SiteAssets/Pages/Workforce-Development/Program_Evaluation_November_22_FINAL.pdf PAY & PENSION Union construction workers earn ~40% more per week — U.S. Bureau of Labor Statistics, Current Population Survey: https://www.bls.gov/cps/ Union vs non-union pension access — U.S. Bureau of Labor Statistics, National Compensation Survey: https://www.bls.gov/opub/ted/2019/union-workers-more-likely-than-nonunion-workers-to-have-retirement-benefits-in-2019.htm UNION DENSITY Construction union membership ~18% (2001) → ~11% (2023) — U.S. Bureau of Labor Statistics, Union Members: https://www.bls.gov/news.release/union2.nr0.htm THE OPEN-SHOP SHIFT "Merit shop" / open-shop model — Associated Builders and Contractors (ABC): https://www.abc.org/About-ABC/About-ABC 1970s union wage spikes — Engineering News-Record (ENR) WHERE IT'S HEADING Union approval highest since 1965 — Gallup: https://news.gallup.com/poll/398303/approval-labor-unions-highest-point-1965.aspx Union membership growth in 2025 — Economic Policy Institute: https://www.epi.org/publication/workers-resolve-drives-increase-in-unionization-in-2025/ HOW GEN Z FINDS THE TRADES Gen Z interest & barriers — HR Dive: https://www.hrdive.com/news/gen-z-workers-want-to-pursue-skilled-trades-but-face-barriers/733601/ 46% of Gen Z secured jobs through TikTok — Zety CLIPS REFERENCED Welding B-roll: https://www.youtube.com/watch?v=wud1YXPcIv0 Six-figure trades Short: https://www.youtube.com/shorts/a8KM31K8xbE Hard Hat Economics breaks down the money behind blue-collar work. Nothing here is financial advice. 📬 Subscribe to the Hard Hat Economics Substack — economics for people who work for a living. Once a month: the deep dives, the data, and what CEOs say versus what they actually do. https://hardhateconomics.substack.com/

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