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Explore 𝗔𝘁𝘁𝗿𝗮𝗰𝘁, 𝗥𝗲𝘁𝗮𝗶𝗻 & 𝗕𝘂𝗶𝗹𝗱 𝗕𝗿𝗮𝗻𝗱 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 | 100 Successful Women in Business Conference 2021 with 1,357 views, 1 likes, and 0 comments. Experience the impact of this video content that has captured audience attention.

Building a successful business is about more than having a great product or service. Sustainable growth requires intentionally managing every stage of the 𝗰𝗹𝗶𝗲𝗻𝘁 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝗹𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲. In this webinar, 𝗔𝘁𝘁𝗿𝗮𝗰𝘁, 𝗥𝗲𝘁𝗮𝗶𝗻, 𝗮𝗻𝗱 𝗕𝘂𝗶𝗹𝗱 𝗕𝗿𝗮𝗻𝗱 𝗟𝗼𝘆𝗮𝗹𝘁𝘆, originally presented during the 2021 100 Successful Women in Business Conference, I share how I built a 𝘀𝗶𝘅-𝗳𝗶𝗴𝘂𝗿𝗲 𝗯𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘁𝗵𝗮𝘁 𝘀𝘂𝗿𝘃𝗶𝘃𝗲𝗱 𝘁𝗵𝗲 𝗖𝗢𝗩𝗜𝗗-𝟭𝟵 𝗽𝗮𝗻𝗱𝗲𝗺𝗶𝗰 by focusing on three critical stages of the customer journey: ✨ 𝗔𝗧𝗧𝗥𝗔𝗖𝗧𝗜𝗢𝗡: How you create visibility, communicate your value, establish credibility, and attract the right people to your brand. ✨ 𝗔𝗖𝗤𝗨𝗜𝗦𝗜𝗧𝗜𝗢𝗡: How you move potential clients from interest to investment by understanding their needs, communicating solutions, building trust, and converting opportunities into business. ✨ 𝗥𝗘𝗧𝗘𝗡𝗧𝗜𝗢𝗡: How you deliver an experience that keeps clients satisfied, connected, and coming back—while creating opportunities for referrals, repeat business, and long-term relationships. When these three functions work together, something powerful happens: 𝗕𝗥𝗔𝗡𝗗 𝗟𝗢𝗬𝗔𝗟𝗧𝗬. During this session, I share lessons from my own entrepreneurial journey and how I used the client relationship lifecycle to strengthen relationships, remain responsive to changing client needs, and sustain my business through one of the most disruptive periods entrepreneurs had experienced. The pandemic reinforced an important lesson for me: businesses cannot focus only on getting the next customer. You have to understand how to 𝗔𝗧𝗧𝗥𝗔𝗖𝗧 them, 𝗔𝗖𝗤𝗨𝗜𝗥𝗘 them, 𝗥𝗘𝗧𝗔𝗜𝗡 them, and ultimately turn satisfied clients into 𝗟𝗢𝗬𝗔𝗟 𝗔𝗗𝗩𝗢𝗖𝗔𝗧𝗘𝗦 for your brand. Whether you are an entrepreneur, consultant, small business owner, or organizational leader, this conversation offers practical insight into creating a more intentional approach to business development and customer relationships. Presented by 𝗚𝗲𝗿𝗮𝗹𝗱𝗮 𝗟𝗮𝗿𝗸𝗶𝗻𝘀, 𝗦𝗣𝗛𝗥 Founder & Principal | Geralda Larkins Consulting Author | Speaker | Leadership & HR Strategist Learn more at http://www.geraldalarkins.com. #GeraldaLarkins #BrandLoyalty #CustomerExperience #CustomerRetention #SalesStrategy #MarketingStrategy #BusinessGrowth #Entrepreneurship #WomenInBusiness #SmallBusiness #ClientExperience #BusinessDevelopment #100SuccessfulWomenInBusiness

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