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Explore AI Took Half Her Clients. She Built a Framework Instead | Angelica Eruli, WeContent with 2,039 views, 34 likes, and 1 comments. Experience the impact of this video content that has captured audience attention.

When ChatGPT reached Italy at the end of 2022, Angelica Eruli's copywriting agency lost about half its clients in a matter of weeks. Clients thought they could open a free account and write everything themselves. She did not close the business. She studied the tools, rebuilt the offer around human plus AI, and turned what she learned into the Perseo method, a framework for writing content that AI picks up and people still want to read. Angelica is the founder and CEO of Wecontent, a copywriting agency with teams in Milan and Florence. She started it in 2018, at 24, straight out of a literature degree. Today the team writes and translates in more than 20 languages for marketing agencies and for companies directly. In this conversation: - What it actually felt like to lose half the client base in one month, and the first move she made - The Perseo method explained: what it is, what problem it solves, and where the name comes from - Why content now has to be chosen by AI first and by the reader second, and what that changes about how you write - Nobody knows exactly how AI Overviews and AI Mode pick sources, so what should you actually do about it - The one thing she would prioritise in copywriting today if she could only pick one - What is different about working with marketing agencies versus working with enterprise clients - The honest cost of running a business in Italy, taxes and bureaucracy included, and why she stayed anyway - Her next move: the new Milan office, and expanding into Chinese and Japanese Her line that sums up the whole episode: you have to be chosen first by the language models, and then by humans. If your text does not perform with the AI, the reader never sees it. FIND ANGELICA Website: https://www.wecontent.com LinkedIn: https://www.linkedin.com/in/angelica-eruli Wecontent on LinkedIn: https://www.linkedin.com/company/wecontent-contenuti-per-il-web ABOUT THE SHOW Next Move With Narendra is a conversation with agency founders and operators about the decision in front of them right now. No theory, no highlight reels, just what is actually working and what is not. Hosted by V. Narendra Pulipati, founder of FlowOpsys. #copywriting #AIsearch #contentmarketing #SEO #agencygrowth

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