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How do restaurants keep growing when there are only so many tables they can fill each night? Kayla Bolyai is the CMO of Altamarea Group, the hospitality group behind more than 25 restaurants worldwide, including Marea, Ai Fiori, 53 and the Morini brands. We spoke about how some of the best restaurant groups are finding new ways to grow beyond simply getting more people through the door. Kayla breaks down how Altamarea is using delivery, private events, gift cards, merch and experiences to create new revenue streams, while using customer data to make hospitality more personal. We also get into: • Why restaurants have historically been operations-led rather than marketing-led • How guest data can create a more personalised restaurant experience • Making more money without adding more tables or labour • Why private events are becoming increasingly important • Turning restaurants into brands people want to be part of • What hospitality companies are getting wrong on TikTok • Why UGC can outperform traditional brand content • Using chefs and employees as creators • The opportunity for restaurants on YouTube • How AI is being used inside modern hospitality groups CHAPTERS 00:00 Meet Kayla Bolyai 01:04 Why AI makes real-world hospitality more valuable 02:22 Why restaurants are operations-led 03:46 Using customer data to personalise hospitality 07:31 How marketers compete for budget 09:36 Making more money without more tables 14:41 Building restaurant brands, not just restaurants 16:02 Creating experiences people talk about 20:36 What restaurants are getting wrong on TikTok 25:09 Why UGC can outperform brand content 26:40 Turning restaurant employees into creators 30:14 Why restaurants should take YouTube seriously 35:32 How restaurants are using AI 40:09 Kayla’s favourite restaurants 42:38 Quick-fire questions Plus, Kayla shares the restaurant groups she looks up to, some of her favourite restaurants in New York, and where she thinks hospitality marketing is heading next. Smarter at Dinner is hosted by Noah Horner, who works across GTM and New Media at Passionfruit, featuring conversations with CMOs, CEOs and technology leaders about the ideas changing marketing, business and technology. Subscribe for more conversations like this.

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