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Explore The Dark Truth Behind Drunk Salarymen in Japan with 1,919,151 views, 47,848 likes, and 4,032 comments. Experience the impact of this video content that has captured audience attention.

Discover UBIGI, to stay connected while traveling: https://go.ubigi.com/vPQxLW Install your eSIM and access 4G in more than 200 destinations around the world. With my code 'AINI', get 10% off your first plan! Everyone's a drinker under Nomikai culture. This is how it happened, and why it's falling apart. Timestamps - 0:00 Intro - 0:38 Nomikai 101: Etiquette + Rules - 3:55 Quick history session on Alcohol in Japan - 5:15 ty Ubigi! - 6:20 How Nomikai culture became inescapable - 12:12 Pushback against Nomikai culture - 15:07 Conclusion ----- xxx ------ Patron shoutout! Thank you Aaron, Allan Ngo, AngloCaesar, Arthur Wiedemann, AustinTim, Big Al, Bryan, David, Diego Rodrigo Duque S, Dylan L, Enes Kirimi, GalaxyRunner77, Harshaan Niles, jambo, Jim, Khai Huynh Ngoc, Kin, Liam, Min, Pei Yi, PhantomK92, Ray z, Rene, Ricardo Thered, SwiftStyle, Val K, Victor C, Wallace Xu, WongKarWaifu, xu yiming, ya Bum and Zavier from the "no, you have it" tier! And of course, a big big thank you to all my patrons :) Come say hi at: • patreon: https://www.patreon.com/aini_ • ig: @aini.mov • x: @aini0970 • tiktok: @aini0970 💌 business enquiries only: [email protected] my gear! note: below links are affiliate links that help me out but come at no extra cost to you :) - camera: macbook pro m4 - mic: audio technica atr2100x https://amzn.to/4b1Y0Q9 - teleprompter: neewer https://amzn.to/3QAVhVC - softbox: mountdog https://amzn.to/3UxNpp7 - tripod: bosch https://amzn.to/44Icxyc ----- xxx ------ Academic References Befu, H. (1974). An Ethnography of Dinner Entertainment in Japan. Arctic Anthropology, [online] 11, pp.196–203. doi:https://doi.org/10.2307/40315815. Hagihara, A., Tarumi, K. and Nobutomo, K. (2000). Work Stressors, Drinking with Colleagues after Work, and Job Satisfaction among White-Collar Workers in Japan. Substance Use & Misuse, 35(5), pp.737–756. doi:https://doi.org/10.3109/10826080009148419. Partanen, J. (2006). Spectacles of Sociability and Drunkenness: On Alcohol and Drinking in Japan. Contemporary Drug Problems, 33(2), pp.177–204. doi:https://doi.org/10.1177/009145090603300202. Wu, Y. (2023). Nomikai in Japanese Universities and Companies: a cultural analysis. Dietrich College of Humanities and Social Sciences - Carnegie Mellon University. [online] www.cmu.edu. Available at: https://www.cmu.edu/dietrich/lcal/academics/student-organizations/polyglot/s2023/media-society/yixuan-wu.html. References ‌Harrison, V. (2019). Japan’s workplaces rethink ‘drinking with the boss’. BBC News. [online] Available at: https://www.bbc.com/news/business-50568595. Larsen, B. (2019). Japan’s Toxic Drinking Culture No One Talks About. [online] GaijinPot Blog. Available at: https://blog.gaijinpot.com/japans-toxic-drinking-culture-no-one-talks-about/. ‌Sakamoto, K. (2015). Why Drinking With Coworkers Is So Important In Japanese Work Culture. [online] GaijinPot Blog. Available at: https://blog.gaijinpot.com/japanese-drinking-culture/. Shukla, P. (2025). Booze breaks & hangover leave: Japan’s IT firm is redefining work culture. [online] Available at: https://www.business-standard.com/world-news/japan-it-company-hangover-leave-alcohol-office-trust-ring-work-culture-125021200616_1.html. Uno, T. (2024). What will become of after work drinking parties? [online] Available at: https://digthetea.com/en/2024/04/tsunehirouno-takanorisakaguchi/ Visual sources (historical footage): - TRNGL https://www.youtube.com/@TRNGL Thanks for watching! If you made it this far down, here's an apple juice for you 🧃 Tags: video essay, cultural commentary, social commentary, internet analysis, analysis video, japan, japanese culture, japan drinking culture, nomikai,japanese work culture, japanese history, japan social norms, nomikai culture,toxic work culture japan,alcohol in japan, japanese business etiquette, east asia, drinking, sake, japan trends, east asia, east asian, The Japan Reporter, aini

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