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Explore How can a beauty brand turn a country’s natural resources and identity into a distinctive luxury pro with 430 views, 0 likes, and 0 comments. Experience the impact of this video content that has captured audience attention.

How can a beauty brand turn a country’s natural resources and identity into a distinctive luxury proposition? Dimitri Weber, CEO of Goldfield & Banks Australia, shares the vision behind building an Australian fragrance house around the country’s unique natural assets. Rather than simply drawing inspiration from Australia’s landscapes, the brand’s approach is centered on transforming the country’s nature and beauty into luxury fragrance ingredients; creating a proposition that connects Australian identity with the expectations of the global luxury market. As Dimitri Weber explains: “So I was imagining to transform the asset that the country has. It’s nature and the beauty, so transforming that into luxury…” Read the full analysis here: https://lnkd.in/dfUydsXj Listen to the full episode between Dimitri Weber, CEO of Goldfield & Banks, and Yann Fagniez, CEO & Co-Founder of BeautyScale, here: https://lnkd.in/gsRuBTSG #short

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