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Media Tech Talk #024 - Amy Jansen-Flynn (Publift) Part 2 Amy Jansen-Flynn, Managing Director at PubLift, joins Media Tech Talk to discuss the future of ad tech, digital publishing, programmatic advertising, AI in advertising, identity frameworks, and publisher monetisation strategy. In this episode, Amy joins Daevid Richards and Paul Luckett to unpack the increasing complexity inside modern publisher monetisation stacks, the rise of experimentation frameworks, AI-driven operational change, identity fragmentation across global markets, and the long-term impact automation may have on ad operations expertise and publisher capability development. Chapters (02:19) What Makes PubLift Different in the Publisher Monetisation Market (06:16) The Real Revenue Levers Driving Publisher Growth (08:04) The Worst Ad Experience Paul Has Ever Seen (09:07) Why Publishers Misunderstand Incrementality (10:49) Identity Strategy in a Fragmented Privacy Landscape (14:33) How PubLift Is Applying AI to Experimentation Frameworks (17:01) AI Literacy, Specialist Skills & Organisational Change (18:48) The Hidden Risks of AI Adoption in Ad Tech (22:43) Before Header Bidding vs After Header Bidding (26:25) Scaling Global Publisher Monetisation Operations 💬 Guest: Amy Jansen-Flynn, Managing Director – PubLift https://www.publift.com/ | https://www.linkedin.com/in/amyjansenflynn/ 🎧 Hosts: Daevid Richards – https://www.linkedin.com/in/daevidrichards/ Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/ Media Tech Talk explores ad tech, digital media, AI in advertising, programmatic monetisation, audience engagement, and the technologies shaping the future of publishing. #mediatechtalk #AdTech #ProgrammaticAdvertising #DigitalPublishing #AI #Publishing #MediaTechnology #HeaderBidding #AdOps #Identity

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