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8 - Claire Gleeson-Landry - After Dinner Chats, Ripped Off Less: Good Ads, Walnuts, and Godmothers Welcome to After Dinner Chats, where host James Welch sits down with Claire Gleeson-Landry, Head of Strategic Partnerships Europe at Goodloop. With 17 years spanning publisher sales, ad tech, and programmatic, Claire discusses how to leverage "good" to drive real engagement and why transparency is non-negotiable. This is a must-listen for anyone who wants to make advertising a force for good and drive down costs. Interview Guide This chat follows our After Dinner Chats series one “Ripped Off Less" format, where we find out what makes the industry's brightest tick. Here’s what we covered: News That Caught Our Eye: Claire was interested in The Trade Desk's announcement of OpenSincera. She sees it as a "really clever" and important move to remove barriers to transparency, helping traders avoid low-quality inventory in real-time and pressuring other platforms to "raise their standards". How to Get Ripped Off Less: Claire's company, Goodloop, helps brands get ripped off less by turning ad spend into charitable donations. By pulling a brand's CSR partnerships into the ad unit, they give consumers a reason not to skip, which in turn reduces the cost per click by 60-80% and the cost per completed view by about a third. The High Five: A quick-fire round to get to know them better: Hero: Her CEO at Goodloop, Amy Williams. Claire admires her for being a female founder who built the company at 25 with the mission to change the fact that "no one likes advertising". Best Decision: Leaving The Guardian after nine years. She was "burning out" from the "daily news cycle" and the stress of trying to monetise news in the post-Brexit/Trump era. Worst Decision: Working at the BBC when she was 28. She hated the "disaster" commute from East to West London and found it to be a "very sort of slow moving insular company". Funniest Moment: Discovering a walnut allergy at the Media Week Awards. Her face broke out in welts, a stranger did her makeup ("made me look like Kim Kardashian"), and she then had to go on stage when The Guardian won Sales Team of the Year. One More Person: Katie Jones. Her long-time mentor from The Guardian, an early investor in Goodloop, and a "perfect example of a really influential woman" in ad tech—one of the industry's "godmothers". Sponsored by @jobsinadtech 🕐 𝐓𝐢𝐦𝐞𝐬𝐭𝐚𝐦𝐩𝐬: 00:00 Introduction 01:20 Meet Claire Gleeson-Landry 04:30 What Makes a Good Ad 09:15 Creativity in Advertising 15:00 Brand Storytelling & Emotion ˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍ ✅ 𝐒𝐭𝐚𝐲 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝 𝐖𝐢𝐭𝐡 𝐌𝐞: 👉 LinkedIn: https://www.linkedin.com/company/the-next-dinner-party 👉 Subscribe: https://www.youtube.com/@AfterDinnerChats ˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍ ✅ 𝐎𝐭𝐡𝐞𝐫 𝐕𝐢𝐝𝐞𝐨𝐬 𝐘𝐨𝐮 𝐌𝐢𝐠𝐡𝐭 𝐁𝐞 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐞𝐝 𝐈𝐧 𝐖𝐚𝐭𝐜𝐡𝐢𝐧𝐠: 👉 • https://www.youtube.com/watch?v=8EWkcWNq2SI&t=67s 👉 • https://www.youtube.com/watch?v=XAXywJsDnBA&t=30s 👉 • https://www.youtube.com/watch?v=ILUpWTtyHSo&t=35s 👉 • https://www.youtube.com/watch?v=aghootRroVE&t=2s ˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍ 𝐃𝐢𝐬𝐜𝐥𝐚𝐢𝐦𝐞𝐫: Copyright Disclaimer Under section 107 of the Copyright Act of 1976, allowance is made for "fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, education, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. ˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍ 🔎 𝐑𝐞𝐥𝐚𝐭𝐞𝐝 𝐏𝐡𝐫𝐚𝐬𝐞𝐬: Claire Gleeson-Landry,After Dinner Chats,good ads,advertising creativity,brand storytelling,marketing insights,creative thinking,advertising industry,media innovation,business podcast,advertising strategy,audience engagement,storytelling in advertising,brand communication,marketing podcast,creative industry,business creativity,advertising ideas,media trends,professional insights,Good Ads,Creativity & Brand Storytelling | Claire Gleeson-Landry | After Dinner Chats #8 ˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍ #️⃣ 𝐇𝐀𝐒𝐇𝐓𝐀𝐆: #ClaireGleesonLandry, #AfterDinnerChats, #GoodAds, #Advertising, #BrandStorytelling, #MarketingInsights, #CreativeThinking, #AdIndustry, #BusinessPodcast, #mediainnovation ˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍ ►Like This Video. ►Share this Video with your friends. ►Subscribe to the channel if you haven't already.

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